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Moen · 19 hours ago

Senior BI Analyst, Marketing and DTC

Deerfield, IL

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $110K/yr

5+ years exp

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. The Senior BI Analyst – Marketing DTC is responsible for driving a data-first culture within the Direct-to-Consumer marketing team, focusing on delivering actionable insights and advanced analytics to optimize e-commerce performance and marketing campaigns across digital channels.

Manufacturing

H1B Sponsor Likely

Responsibilities

Serve as the subject matter expert for all DTC marketing data, reporting, and attribution across paid, owned, and earned channels

Build and maintain advanced dashboards and scorecards to monitor e-commerce KPIs (conversion rate, AOV, CAC, ROAS, LTV) and campaign performance

Implement and manage tracking strategies using Google Tag Manager and ensure accurate data collection across all digital touchpoints

Analyze campaign performance and customer behavior to identify optimization opportunities for acquisition and retention strategies

Design and execute A/B and multivariate tests to improve conversion rates and marketing ROI

Partner with marketing and e-commerce teams to define success metrics for campaigns and product launches

Provide actionable insights on channel performance (paid search, social, email, affiliate) and recommend budget allocation based on data

Collaborate with data engineers to ensure seamless integration of marketing data into analytics platforms

Translate complex data into clear, compelling stories for leadership and non-technical stakeholders

Champion a culture of continuous testing, learning, and innovation within the DTC marketing team

Qualification

Google Analytics (GA4)Google Tag ManagerSQLE-commerce KPIsData visualization toolsA/B testingCampaign attribution modelingAnalytical skillsCommunication skillsCollaboration

Required

Bachelor's degree in a quantitative field (Statistics, Analytics, Marketing Science, Computer Science); Master's preferred

5+ years of experience in marketing analytics with a focus on e-commerce or DTC channels

Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and campaign attribution modeling

Strong SQL skills and experience with data visualization tools (Tableau, Power BI, Looker, etc.)

Proven ability to analyze large datasets and synthesize insights to drive marketing decisions

Expertise in e-commerce KPIs and marketing funnel reporting (conversion rate, AOV, CAC, ROAS, LTV)

Hands-on experience with A/B and multivariate testing methodologies

Familiarity with paid media platforms (Google Ads, Meta Ads) and their reporting ecosystems

Excellent communication skills to present insights to leadership and cross-functional teams

Demonstrated ability to thrive in a fast-paced, data-driven environment with a focus on continuous improvement

Benefits

Robust health plans

A market-leading 401(k) program with a company contribution

Product discounts

Flexible time off benefits

Adoption benefits

Numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates

Company

Moen

Glassdoor3.9

Creating a brighter future for water by innovating, designing, and engineering products that enhance your experience with water while using less.

Founded in 1937

North Olmsted, Ohio, USA

1001-5000 employees

https://www.moen.com

H1B Sponsorship

Moen has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)

2023 (2)

2022 (6)

2021 (4)

2020 (4)