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GitGuardian · 4 hours ago

Product Marketing Manager

New York, United States

Full-time

Hybrid

Mid, Senior Level

$150K/yr - $175K/yr

GitGuardian is a global cybersecurity startup seeking a dynamic and technical Product Marketing Manager to join their growing team. The role involves communicating product value, establishing messaging strategies, and driving demand and adoption of their Non Human-Identity Security platform.

Cloud SecurityComputerCyber SecurityDevOpsSoftware

Growth Opportunities

Responsibilities

You sit at the intersection of product, sales and marketing and your role is the glue that binds our product strategy to the tactics we need to drive success and achieve results

Before a product or feature launch, you own positioning and messaging, gather feedback, and determine overall go-to-market strategy

You play a key role in defining the target market and understanding the potential customer

Creation of product or feature launch plans and launching content

Creation of high-quality marketing content, including blogs, product videos, white papers

After product or feature launch, you focus on driving demand, adoption, and the overall success of the product or feature

You own positioning from building to enablement

You help with competitive intelligence that gives the team a deep understanding of the market

You develop vertical messaging for specific industries

You develop a marketing plan in conjunction with our marketing team

You act as the primary thought leader for the products you support externally, including speaking engagements and written works

You collaborate with the Sales Enablement Manager to develop sales tools, training programs, and resources that enhance account executives’ ability to sell our products effectively

Qualification

Product MarketingDevOps knowledgeCybersecurity experienceTechnical comprehensionCompetitive intelligenceProject managementCross-functional collaborationCommunication skills