Global Overview · 1 month ago
Senior Google Ads Media Specialist
United States
Full-time
Remote
Mid, Senior Level
$99K/yr - $134K/yr
4+ years expGlobal Overview has been building businesses on Amazon for more than 15 years, adapting to the evolving media landscape. They are seeking a data-driven Senior Google Ads Media Specialist to lead paid search, display, and video advertising initiatives, focusing on campaign optimization and performance innovation.
AdvertisingBrand MarketingConsulting
Responsibilities
Develop, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, Shopping, and retargeting
Build strategic account structures focusing on efficiency, scalability, and revenue growth
Conduct detailed keyword research, audience segmentation, and competitive analysis
Implement robust bid strategies, conversion tracking, and attribution models
Continuously evaluate performance data to identify optimization opportunities
Run A/B and multivariate tests on ad copy, landing pages, creative elements, and bidding strategies
Leverage automation tools (smart bidding, scripts, rules) to improve performance and efficiency
Monitor budget pacing and adjust allocation to maximize ROI/ROAS
Own end-to-end performance reporting, insights, dashboards, and forecast models
Analyze trends to identify risks and opportunities in real time
Present campaign findings, insights, and strategic recommendations to leadership and stakeholders
Partner closely with creative, SEO, product, and analytics teams to ensure campaign alignment
Mentor junior team members in paid media best practices and tools
Stay current with industry trends, algorithm changes, and new platform features
Qualification
Required
4–7+ years of hands-on experience managing Google Ads at scale
Demonstrated history of improving ROAS, lowering CPA, and increasing conversion volume
Expert proficiency with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Data Studio/Looker
Strong analytical skills with the ability to interpret complex datasets and make data-driven decisions
Experience with large budgets (e.g., $500K+/month)
Google Ads Certification required
Preferred
Experience working in a fast-paced agency or high-growth environment
Familiarity with additional paid media platforms (Meta Ads, TikTok Ads, Bing/Microsoft Ads)
Knowledge of eCommerce platforms (Shopify, Magento, BigCommerce) or SaaS funnel optimization
Ability to create compelling ad copy or collaborate with creative teams
Benefits
Bonus
Company
Global Overview
Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase