Superior Group of Companies · 1 month ago
DTC Digital Advertising & Email Marketing Manager
Coppell, TX, US
Full-time
Hybrid
Mid LevelSuperior Group of Companies is looking for a DTC Digital Advertising & Email Marketing Manager to accelerate the growth of their Direct-to-Consumer channel. The role focuses on managing paid media, lifecycle marketing, and ecommerce performance with an emphasis on customer acquisition and retention.
Consumer GoodsFashionRetailSalesService IndustryTextiles
Responsibilities
Partner with a paid media agency to manage and optimize campaigns across search, social, display, and remarketing channels
Collaborate with the Integrated Marketing team to ensure consistent brand storytelling across email, paid media, and on-site experiences
Work with internal creative and design teams to deliver cohesive, conversion-focused creative
Monitor campaign and website performance, analyze results, and provide actionable insights to improve ROI
Own the email marketing strategy on the Klaviyo platform, including lifecycle automation and campaign execution
Develop and optimize automated email flows (welcome, abandoned cart, post-purchase, win-back)
Analyze email performance (open rates, CTR, conversion, revenue contribution) and continuously optimize
Partner with paid media teams to build highly targeted segments and personalized messaging based on customer behavior
Develop and manage a customer loyalty strategy to maximize lifetime value
Stay current on digital marketing trends, tools, and best practices to drive innovation
Qualification
Required
Entrepreneurial, self-directed mindset with a strong bias for execution
Experience managing and partnering with a paid media agency (Google Ads, social platforms, etc.)
Proven success driving revenue through email marketing and lifecycle programs
Hands-on experience with Klaviyo and marketing automation tools
Strong working knowledge of Shopify and ecommerce best practices
Solid understanding of conversion optimization, customer journeys, and performance metrics
Analytical and data-driven decision maker
Strong communication, organization, and project management skills
Preferred
Footwear and/or apparel DTC marketing experience
Benefits
Medical
Dental
Vision
401(k) with company match
Life insurance
Disability
Paid maternity/paternity leave
FSA
And more.
Company
Superior Group of Companies
We are brand builders.
Founded in 1920
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Benstock
CEO and Chairman of the Board
Michael Koempel
Chief Financial Officer
Recent News
2026-01-06
Superior Group of Companies, Inc.
2025-11-04
2025-11-04
Company data provided by crunchbase