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FieldPulse · 3 weeks ago

Director of Demand Generation

Dallas, TX

Full-time

Onsite

Director/Executive

6+ years exp

FieldPulse is a fun, dedicated, and growing team that is building modern applications for field service businesses. The Director of Demand Generation will partner closely with the Head of Marketing to build a high-performing inbound engine that drives predictable pipeline and revenue while managing the Demand Gen team and overseeing the entire inbound marketing funnel.

ComputerSoftware

Responsibilities

Own the entire demand gen funnel for new business (MQL → Pipeline → Revenue)

Develop and refine quarterly plans, forecasts, and revenue-focused demand strategies in partnership with the Head of Marketing

Continuously optimize funnel performance, audience targeting, messaging, and conversion rates

Provide strategic leadership across all paid channels (search, social, YouTube, retargeting)

Partner with the Sr. Paid Media Manager to guide testing, budgets, and performance improvements

Explore and validate new channel opportunities to expand inbound volume efficiently

Own email nurture and inbound sequences for new business

Lead targeted ABM campaigns, referral-driven programs, and inbound sales acceleration plays

Drive website and landing page optimization (with support from dev/agency partners)

Own experimentation frameworks for messaging, offers, and conversion improvements

Collaborate closely with a team here to support you across Content & Product Marketing, Design, RevOps, Sales and more

Qualification

B2B SaaS demand generationPaid media strategyWebsite performance optimizationSalesforcePerformance analyticsData-driven mindsetTeam leadershipCross-functional collaboration