Cantina Labs · 2 weeks ago
Head of Brand & Product Marketing
Cantina Labs is a social AI company focused on developing advanced real-time models for creative expression. The Head of Brand & Product Marketing will define Cantina's brand identity and marketing communications strategy, working closely with product and design to attract and onboard creators.
Artificial Intelligence (AI)Social NetworkSoftware
Responsibilities
Own Cantina’s marketing communications strategy including brand identity, narrative, and messaging, shaping how we look, sound, and are perceived across all public touchpoints
Define the product marketing lexicon, including naming, messaging, and in-app language across features and workflows
Lead content strategy across owned and external channels (organic/paid)—driving awareness of Cantina to creators and helping them understand how to use and be successful on the platform
Guide social presence, ensuring a clear, compelling point of view and consistent storytelling across platforms that reaches our target audiences
Partner closely with product, design, and leadership to articulate our core value propositions—both in-app and in external storefronts (website, app store)
Qualification
Required
7+ years building and leading brand, marketing, or communications functions within consumer tech, creative tools, or multifaceted consumer applications
A strong blend of creative and product-oriented thinking when it comes to marketing communications—able to move beyond aesthetics into clear storytelling, messaging hierarchy, and narrative structure
Proven ability to translate technical or abstract concepts into simple, compelling language that educates and drives adoption
Experience owning social and content ecosystems, with a strong sense for how to show up on modern platforms
Hands-on, builder mindset—comfortable operating with a lean team, collaborating with embedded and external creative resources, and scaling the function as needed
Preferred
Location: Los Angeles, CA preferred, followed by Brooklyn, NY and San Francisco, CA. We are open to candidates anywhere in the U.S., but proximity to one of our office hubs is a plus
Benefits
Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, 2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership, and more!
Company
Cantina Labs
Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism.