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Ignite Visibility · 3 weeks ago

Account Manager (Franchise Development)

United States

Full-time

Remote

Mid Level

$60K/yr - $70K/yr

4+ years exp

Ignite Visibility is a leading US-based digital marketing agency. The Account Manager is responsible for developing and managing client relationships that promote retention, growth, and loyalty, ensuring client satisfaction and driving revenue growth through upselling and renewals.

AdvertisingMobileReputationSEOSocial Media Marketing

Growth Opportunities

Responsibilities

Be a strategic partner to our clients

Serve as the day-to-day point of contact

Manage client expectations and strategies from inception to delivery

Build and maintain strong, long-lasting client relationships

Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors

Ensure engagements maintain company margin goals

Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)

Establish and implement the Account Management department roadmap

Client onboarding, support, adoption, advocacy, retention, renewals, and up-sells

Foster collaboration within the team and across marketing verticals

Manage client services outcomes to increase retention rates and reduce churns

Partner with internal teams to effectively solve client problems and provide strategies

Expand revenue in accounts through cross-selling and up-sell opportunities

Own the client upsell and renewal process from end to end

Achieve assigned upsell goals

Influence client’s lifetime value through customer satisfaction, loyalty, and overall NPS performance

Drive new business growth through greater advocacy and reference-ability

Lead client check-in calls & QBRs

Manage client listening points through surveys, Executive Sponsor sync calls, exit surveys, and more

Coach production teams through pre-call syncs, on-call feedback, post-call syncs, and consistent identification of growth opportunities for the entire account team

Qualification

Account ManagementDigital MarketingFranchise DevelopmentB2B & B2C ExperienceSales SkillsClient Relationship BuildingOrganizational SkillsNegotiation AbilitiesPresentation SkillsCollaboration Skills

Required

4+ years experience as an Account Manager, Key Account Manager, Sales Account Manager, or Account Executive in a digital marketing advertising agency supporting franchise clients

Strong understanding of digital marketing channels such as Paid Search, SEO

Have a drive to learn and grow in digital marketing knowledge and skills continually

Experience with B2B & B2C clients

Franchise development or multi-location marketing experience

Strong sales and client growth skills

Proven ability to juggle multiple account management projects at a time

Proven ability to build rapport with clients and problem-solve effectively

Sharp attention to detail and strong organizational skills

Excellent listening, negotiation, and presentation abilities

Collaborative mindset to work effectively with internal teams and assist sales with presentations and proposals

Proactive in identifying business development opportunities and maintaining industry knowledge