Siemens Healthineers · 18 hours ago
Marketing Manager, Cardiac Portfolio, Laboratory Diagnostics, North America- Remote within the US East Coast
United States
Full-time
Remote
Mid, Senior Level
$134K/yr - $184K/yr
4+ years expSiemens Healthineers is a leader in medical technology, committed to pioneering breakthroughs in healthcare. The Marketing Manager for the Cardiac Portfolio will define go-to-market strategies, develop marketing plans, and analyze market performance to drive revenue and profitability in the region.
Health CareHealth DiagnosticsMedicalMedical Device
Responsibilities
Define the go-to-market strategy for the product portfolio, including new biomarker launches, product improvements, and end-of-life timelines
Develop and implement marketing plans and campaigns, integrating pricing strategies, product positioning, customer targeting, and sales education to drive assay penetration, revenue, and profitability in the region
Monitor and evaluate the performance of the product portfolio and regional marketing activities against set KPIs
Deploy targeted sales programs to accelerate pipeline velocity and address gaps in targeted segments and key accounts
Analyze the competitive Dx landscape to identify key differentiators of the Siemens portfolio and capitalize on market opportunities
Partner with the Global Marketing team to provide customer insights and collaborate on developing business cases to drive the assay portfolio strategy and prioritization of assay development resources to meet the needs of the NAM customer market
Conduct regular briefings and training sessions for sales and technical teams, provide marketing materials, lead generation, and customer engagement strategies
Build relationships with key opinion leaders (KOLs) and customers, develop and deliver customer presentations highlighting the clinical advantages of Dx assays
Utilize strong communication skills and an in-depth understanding of healthcare trends to drive success in this position
Qualification
Required
Minimum BA/BS degree with a focus on marketing and/or commercial execution excellence; MBA or MS/PhD preferred
4+ years of relevant experience in product management, marketing, or sales in a Dx laboratory setting (Marketing Manager). 7+ years of relevant experience in product management, marketing, or sales in a Dx laboratory setting (Senior Marketing Manager)
Experience in Lab Dx required
Results-oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to complete high-quality work projects on time successfully
Ability to lead and effectively collaborate across multiple marketing and sales organizations, partnering with various stakeholders to build consensus and achieve business results
Excellent customer-facing skills, including the ability to identify customer needs and deliver executive business case presentations
Strong analytical skills, with a proven track record of creative problem-solving and resolving customer needs
Detail-oriented and data-driven to quantify the impact of continuous improvement efforts on customer performance
Experience working in a matrix organization with the ability to influence beyond direct lines of control
Expertise in utilizing advanced sales tools for data analysis and managing customer relationships, using Power BI, CRM system, and SAP
Ability to travel up to 25%, based on business needs
Preferred
MBA or MS/PhD preferred
Clinical Chemistry and/or Immunology experience preferred
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance
Paid parking/public transportation
Paid time off
Paid sick and safe time
Company
Siemens Healthineers
Siemens Healthineers is a healthcare technology company that provides diagnostic and therapeutic products and services. It is a sub-organization of Siemens.
10001+ employees
H1B Sponsorship
Siemens Healthineers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (104)
2024 (70)
2023 (64)
2022 (89)
2021 (50)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
$2.76BKey Investors
Ontario Together Fund
2021-05-25Grant· $2.5M
2021-03-25Post Ipo Equity· $2.76B
2018-03-16IPO
Leadership Team
Enno Nehrbass
SVP / Head of Strategy & Collaboration Mgmt Diagnostic Imaging
Sebastian Kronmueller
Vice President, Head of Strategy & Business Development - Laboratory Diagnostics
Recent News
South Africa Today
2026-01-07
2026-01-07
Company data provided by crunchbase