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Gifthealth · 2 days ago

VP of Marketing

Columbus, OH

Full-time

Hybrid

Director/Executive

10+ years exp

Gifthealth is revolutionizing healthcare by simplifying the management of prescriptions and health services. The VP of Marketing will lead the marketing strategy and execution, focusing on B2B healthcare and scalable demand generation while building a modern marketing organization and collaborating cross-functionally.

Health CarePharmaceuticalSoftware

Responsibilities

Develop and own Gifthealth’s B2B marketing strategy across pharmacy, healthcare, enterprise, and partner markets

Build and lead a modern marketing organization (brand, demand gen, content, digital, analytics)

Partner with Product and Commercial leadership on go-to-market launches for new clinical and pharmacy solutions

Establish scalable marketing systems, KPIs, and dashboards

Refine and strengthen the Gifthealth brand as we transition from startup to a more mature healthcare organization

Oversee messaging frameworks, value propositions, and market positioning for all audiences

Maintain compliance with pharmacy and healthcare regulatory requirements in marketing materials

Build and manage multi-channel campaigns targeting enterprise healthcare buyers, partners, prescribers, and strategic accounts

Develop scalable lead-generation, funnel management, and ABM programs

Partner with Sales to create strong alignment between marketing and revenue teams

Oversee creation of high-quality content including whitepapers, case studies, clinical content, sales collateral, and thought leadership

Position Gifthealth as an innovation leader in pharmacy, patient access, and digital health

Hire and develop a high-performing marketing team

Collaborate closely with Sales, Product, Clinical, Talent, and Executive leadership

Manage agency relationships and marketing budgets

Qualification

B2B marketingDemand generationBrand strategyHealthcare experienceMarketing analyticsContent creationGo-to-market executionHigh-growth environmentsStakeholder managementLeadership skills