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Digitas North America · 21 hours ago

Vice President Director, Connections Strategy

Atlanta, GA

Full-time

Hybrid

Director/Executive

$129K/yr - $177K/yr

10+ years exp

Digitas North America is a Networked Experience Agency focused on creating magnetic experiences for brands. The VP/Director of Connections Strategy will provide strategic leadership on key client engagements, leveraging media and marketing expertise to solve business challenges through effective consumer interactions.

Marketing & Advertising

Responsibilities

Analyzing a variety of data-centric resources to develop powerful insights into consumers' media consumption and behavior that fuel decision-making and guide the development of a coherent and effective connections plan

Mapping consumer experience journeys to identify high impact moments for brands to connect

Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers

Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals

Identifying opportunities to leverage marketing technology and data throughout the communications plan

Leading the evolution and ongoing management of a connections toolkit - a consistent approach to connections strategy outputs

Qualification

Omni-channel media orchestrationAudience segmentationMedia-centric toolsCreative strategyTeam leadershipAnalytical thinkingGenerative AI toolsCommunication skillsOrganizational skillsTime management