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Coury Hospitality · 3 weeks ago

Assistant Marketing Manager - The National

The National, 120 N Robinson Ave, Oklahoma City, Oklahoma, United States of America

Full-time

Onsite

Entry, Mid Level

1+ years exp

Coury Hospitality operates The National, a luxury hotel in Oklahoma City, known for its refined hospitality and modern elegance. The Assistant Marketing Manager will support the execution of marketing initiatives, focusing on content delivery, digital support, and on-property activations while collaborating with various departments to align marketing efforts with business goals.

Hospitality

Responsibilities

Assist strategy-driven marketing meetings to plan and prioritize tactics across the marketing funnel

Support development of annual and quarterly marketing plans aligned with business objectives and brand standards

Support the management of the brand(s) marketing tracker with routine status updates, results, and pivots

Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals

Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables

Assist in reporting on overall marketing efforts routinely

Communicate updates and project statuses routinely to property leader

Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines

Maintain digital asset libraries including photography, video, and brand collateral

Ideate guest experiences alongside the operations team

Support promotions, packages, and gift card initiatives through content and coordination

Capture real-time photos and videos to support all marketing tactics

Assist with professional photo shoot planning, coordination, and execution

Support public relations efforts including media support, broadcasts, accolades, and thought leadership opportunities including capturing visual content for media opportunities, resharing media hits on social media, promoting PR-driven ideas

Collaborate with CVBs, PR agencies, and corporate partners to amplify visibility

Cultivate and increase local partnerships through events, sponsorships, giveaways, etc

Execute social media strategy ensuring content follows brand standards

Create, schedule, and publish organic social media content across designated platforms

Support influencer partnership agreements, deliverables, and reporting return on investment

Manage and execute Instagram giveaways from ideation, execution, choosing winners, reporting, and coordinating prizes to chosen winners. Ensure giveaways follow brand standards and guidelines

Manage and publish all Facebook event listings

Monitor engagement and respond to comments and messages in a timely, brand-aligned manner

Analyze social media KPIs and adjust content calendar as needed

Stay up to date on trends in social media tools, applications, channels, design and strategy

Develop and execute paid social media strategy and adhere to ad schedule, content and budget

Support online digital presence through upkeep of imagery, business information, etc

Respond to online reviews as needed

Partner with Marketing Manager and operations teams to ensure responses and resolutions reflect brand voice and values

Conduct online audit routinely to ensure online information is up to date

Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally

Capture content at Activations to be used on social media, websites, and media opportunities

Support Activations as needed

All other duties as assigned

Qualification

Social Media ManagementDigital MarketingMarketing StrategyContent CreationPublic RelationsPhotography SkillsProject ManagementBrand AdvocacyCommunication SkillsTeam PlayerTime ManagementAttention to Detail

Required

A bachelor's degree in Marketing, Communications, or a related field is required

Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn

1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience

Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications)

Knowledge of online marketing and good understanding of major marketing channels

Previous experience with social media software such as Facebook Business Manager other social media dashboards

Understands social media KPIs and application to overall strategy

Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc

Has creative eye for capturing quality photography/videos and ability to make minor edits

Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly

Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format

Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management

Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations

Can easily and naturally promote brand advocacy through relationships, online and off

Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution

Maintains personal social media profiles in a professional manner