The Wall Street Journal · 3 weeks ago
Part-Time Audience Development Specialist, The California Post
Los Angeles - Pico Blvd
Full-time, Part-time
Onsite
Mid Level
$33/hr - $38/hr
3+ years expThe Wall Street Journal is launching The California Post, a new newsroom in Los Angeles aimed at delivering impactful journalism. The Audience Development Specialist will support audience optimization strategies to enhance visibility and engagement across various platforms.
FinanceFinancial ServicesInternet
Responsibilities
Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform
Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time
Participate in editorial meetings and contribute real-time optimization insights to shape coverage
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom
Qualification
Required
3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google's evolving web standards
Ability to balance priorities and thrive in a fast-paced start-up environment
Ability to be both a self-starter and team player
Strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed
Preferred
Experience in a California-based newsroom is a plus
Social media optimization experience a plus
Proficiency in structured data/schema.org is a plus
Benefits
Comprehensive and highly competitive benefits package
Physical health
Retirement and savings
Caregiving
Emotional wellbeing
Transportation
Elective benefits
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase