Frontline Education · 4 weeks ago
Associate Director, Public Relations & Customer Marketing
USA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$130K/yr - $150K/yr
7+ years expFrontline Education is reimagining education technology with an AI-first approach. They are seeking a strategic communications leader to enhance their brand reputation and develop customer marketing programs that deepen loyalty and drive adoption in the K-12 sector.
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Responsibilities
Lead an integrated PR strategy that positions Frontline as the trusted category leader in K-12 school administration technology
Shape authentic narratives, steward media relationships, and secure meaningful earned coverage across national, industry, local, and trade outlets
Own award strategy and execution — from identification to submission to amplification across channels
Partner with product, executive leadership, and customer teams to elevate company milestones, innovations, and stories that matter
Build and scale a world-class customer marketing engine that accelerates adoption, strengthens loyalty, and expands impact
Lead customer storytelling — from case studies and video testimonials to reference communities and customer champions
Collaborate closely with Sales, Customer Success, and Product to activate compelling customer narratives and targeted campaigns that influence renewals, adoption, and expansion
Define and measure success through customer impact KPIs: engagement, adoption lift, and contribution to growth
Qualification
Required
A seasoned communications leader with deep experience in PR, customer marketing, or related functions — ideally in tech, SaaS, education, or mission-driven organizations
A gifted storyteller with the ability to translate complex ideas into clear, compelling narratives for diverse audiences
Proven success generating high-value earned media and growing customer advocacy programs
A builder mindset — you design programs from the ground up and scale them with discipline and clarity
A collaborative spirit and comfort influencing across teams and senior leaders
7+ years of experience in PR, communications, customer marketing, or closely related roles
Demonstrated success in developing and executing earned media strategy
Experience crafting and managing customer advocacy or lifecycle marketing programs
Excellent project management skills and the ability to manage priorities with precision and speed
Strong writing portfolio across press materials, executive communications, thought leadership, and customer stories
Preferred
Leadership or team management experience is a plus
Benefits
Bonus eligibility aligned to company and individual performance (where applicable to the role level).
401(k) plan with company match.
Comprehensive national healthcare coverage and other health and wellness benefits.
Personalized PTO, paid sick time, volunteer time off, and ten paid holidays.
Tuition reimbursement and access to ongoing learning opportunities to support your growth and development.
Company
Frontline Education
Frontline Education is an integrated insights software primarily focusing on human capital management.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-08-30Acquired
Leadership Team
Matt Strazza
President & CEO
Chris Tonas
CTO
Recent News
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