Sustainable Brands · 1 month ago
Marketing Campaign Manager
United States
Full-time
Remote
Mid LevelSustainable Brands is a leader in promoting sustainable business practices and aims to inspire brand leaders to create a better future. The Marketing Campaign Manager will oversee the management and execution of marketing strategies for various product lines, ensuring alignment with company goals and revenue targets while collaborating with multiple teams to drive engagement and growth.
AdvertisingConsultingMarketing
Responsibilities
Provide day-to-day management of marketing for Sustainable Brands, PBC
Develop and execute annual marketing plans and schedules for all product lines, including SB events, membership, and digital offerings
Implement and manage integrated multi-channel marketing campaigns and programs ensuring alignment with company goals and revenue targets
Partner with line of business leaders, and graphic design manager, to understand product strategy, identify marketing opportunities and recommend priorities
Oversee demand generation strategies for key business areas, including events, membership, sponsorships, and digital revenue streams. Measure and report on results towards established KPIs
Collaborate with the content team for copywriting support and content creation across platforms, including email, landing pages, editorial articles, video assets, press releases, and ad copy for use in customer acquisition, conversion, and retention marketing
Manage the SB social media strategy and execution, collaborating with the content team, support resources, and external partners as needed
In collaboration with the leadership team, develop and refine product positioning, define audiences, and align messaging for Sustainable Brands products and services to drive engagement and growth
Own marketing database strategy and audience segmentation to enhance targeted campaigns and optimize performance across Events, Newsletters/Digital, and Demand Generation
Lead the Ad Manager platform, ensuring inventory optimization, ad placement efficiency, and revenue growth
Analyze, create testing plans, and track the effectiveness of marketing plans and campaigns to optimize performance and maximize conversions
Provide post-event and/or product performance analysis and reporting to inform future strategies
Provide marketing teammates marketing teammates with assistance in workload and project prioritization and timelines (i.e. graphic designer and website developer)
Qualification
Required
Experience in managing marketing campaigns and programs
Proven ability to develop and execute marketing plans and schedules
Experience with integrated multi-channel marketing campaigns
Strong understanding of demand generation strategies
Ability to measure and report on marketing results towards established KPIs
Experience in collaborating with content teams for copywriting and content creation
Experience managing social media strategies and execution
Ability to develop and refine product positioning and audience alignment
Experience with marketing database strategy and audience segmentation
Experience leading ad management platforms
Ability to analyze marketing plans and campaigns for optimization
Experience providing performance analysis and reporting
Ability to assist marketing teammates with workload and project prioritization
Company
Sustainable Brands
Sustainable Brands®, a female-founded Public Benefit Corporation, is the premier global community of brand innovators who are reshaping the future of commerce worldwide.
Founded in 2006San Francisco, California, USA
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2008-02-08Private Equity
Leadership Team
KoAnn Skrzyniarz
Chief Executive Officer & Founder
Recent News
Company data provided by crunchbase