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Base Power Company · 3 weeks ago

Creative Lead, Marketing

Austin, TX

Full-time

Onsite

Senior Level

5+ years exp

Base Power Company is America’s next-generation power company focused on transforming the electricity grid through distributed batteries. They are seeking a Creative Lead on the Marketing team to set the creative direction for the brand, leading marketing initiatives from concept to execution and measurement.

BatteryElectrical DistributionEnergyEnergy ManagementEnergy StorageIndustrialPower Grid

Responsibilities

Lead end-to-end creative for new market launches (from narrative framing to on-the-ground activation)

Develop campaign concepts that span paid, owned, and physical presence (OOH, direct mail, installs, events)

Partner with design to produce high-quality creative that stands out and feels unmistakably Base

Run customer insights and feedback workstreams, translating the work into clear, compelling brand direction

Implement processes to measure performance. Using data feedback to iterate, improve, and sharpen brand campaigns

Shape how Base explains complex energy products in ways customers immediately understand and trust and later love

Qualification

Creative marketingCampaign developmentPerformance data analysisCustomer insightsCollaborationStorytelling

Required

5+ years of experience in creative or brand marketing roles, ideally at startups or high-growth companies

Proven track record of building and executing high-performing creative marketing campaigns

Able to distill complex, infrastructure-level products into simple, trust-building stories for homeowners who don't think about energy every day

Comfortable using performance data, customer feedback, and experimentation to judge creative effectiveness and iterate, not just relying on gut or instinct

Experienced in fast-moving startup environments where things aren't perfectly defined

Opinionated and collaborative