Mattel, Inc. · 1 month ago
Associate Manager, Toy Marketing - American Girl (Product)
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
5+ years expMattel, a leading global toy and family entertainment company, is seeking an Associate Manager for Toy Marketing to support the marketing team in developing integrated marketing strategies for American Girl. The role involves campaign planning, project management, performance reporting, and executing marketing initiatives to drive sales growth across various channels.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Marketing Strategy: With the Marketing Manager, develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl. Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines, responsibilities, and channel KPIs
Project Management: Lead meetings with project teams (and external partners where relevant). Take and send out notes with action items and send out in a timely manner to relevant team members. Own and track progress against timelines. Escalate any internal or partnership issues that may impede execution
Performance Reporting: Lead performance reporting across new launches, seasonal campaigns, and total brand POS reports
Channel Execution: Lead day-to-day execution across assigned AG segments Closely monitor sales performance across all channels and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets
Special Projects: Could be asked to lead or contribute to special marketing initiatives/projects including: catalog strategy, planning and execution, commercial reporting, wholesale planning/distribution, promotions strategy and execution, and more
Qualification
Required
5+ (with Bachelors; 3+ with Masters) years of marketing experience in multi-channel Retail or Consumer Products industry
Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail
Excellent written/verbal, time management and quantitative/analytical skills required
Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills
Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots
An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused
Strong business acumen
Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives
Above all, wants to deliver impact both as an individual and as a team
Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation
A proven willingness to go the extra mile and take initiative on the things that need to be done
Comfortable with ambiguity and changing priorities
A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo
Maintain a positive attitude that rolls with changes
Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization
Will be expected to lead teams that include team members with more senior titles
Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing
Benefits
Competitive total pay programs
Comprehensive benefits
Resources to help empower a culture where every employee can reach their full potential
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
Techpoint Africa
2026-01-20
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