Kinder's Premium Quality Seasonings & Sauces · 1 week ago
Influencer Marketing Manager
Walnut Creek, CA
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $130K/yr
4+ years expKinder's Premium Quality Seasonings & Sauces is a rapidly growing brand known for its flavorful products sold nationwide. The Influencer Marketing Manager will develop and manage influencer strategies, build relationships with culinary influencers, and oversee campaign execution to enhance Kinder's brand presence in the food content landscape.
Food and BeverageFood ProcessingManufacturingRestaurants
Responsibilities
Define Kinder’s approach to influencer marketing including strategies for seasonal moments (e.g., football season, summer grilling, holiday), product launches, cooking trends, retailer needs and evergreen flavor storytelling
Own annual influencer budget, contract workflows and paid media support
Identify influencers across whose cooking style and audience align with Kinder’s brand ethos
Leverage current agency partner while exploring alternative platforms to source creators, evaluate performance, and negotiate fair rates
Build long-term relationships with influencers, agents, and managers
Manage end-to-end execution of influencer campaigns: briefing, reviewing content, providing feedback, and driving approvals
Ensure content feels real and authentic to the creator—NOT overly polished, scripted or product forward
Track performance metrics including reach, engagement, video completion, saves, and shares. Use data insights to optimize future strategies and demonstrate program impact
Build custom reports for cross-functional teams summarizing results and learnings
Partner with Social Media Manager and the Digital Team to ensure influencer content aligns with brand priorities, campaign messaging and is integrated into organic channels and the website
Collaborate with Community Management Coordinator and Social Media Manager on the product seeding program
Work with Legal/Compliance on FTC guidelines and brand safety
Qualification
Required
4–6+ years of influencer/creator marketing experience within food, lifestyle, or CPG
Strong track record of managing influencer campaigns with measurable results
Deep understanding of food creator culture, kitchen content formats, and platform trends
Exceptional interpersonal and communication skills with a proven ability to build and maintain relationships with talent and agents
Strong negotiation skills for contracts, deliverables, and rates
Ability to manage budget, reporting, and multiple creator workflows simultaneously
Proficient with influencer marketing platforms and analytics tools
Strong analytical abilities with experience using data to make informed decisions and report on campaign effectiveness
Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously
Benefits
Paid time off
401k
Bonus / incentive eligibility
Equity grants
Competitive health benefits
Other family-friendly benefits, including parental leave
Company
Kinder's Premium Quality Seasonings & Sauces
Kinder's Premium Quality Seasonings & Sauces produces sauces, seasoning, rub, and marinates.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jim H.
Co-CEO & Chief Brand Officer, Director
Joe Rainero
CEO
Company data provided by crunchbase