Lowe's Companies, Inc. · 1 day ago
Manager Paid Media
Mooresville, NC
Full-time
Onsite
Mid, Senior Level
5+ years expLowe's Companies, Inc. is a leading home improvement company, and they are seeking a Paid Media Manager to lead a team in planning and optimizing paid digital advertising campaigns. This role involves managing campaign strategy, overseeing media buying, and collaborating with various teams to maximize advertising efforts.
HardwareHome RenovationManufacturing
Responsibilities
Responsible for leading a team in the strategy and efficient day to day management of assigned digital marketing campaigns; monitors budget pacing, taxonomy and ad copy optimization, and testing strategy to ensure efficient and effective delivery of campaigns
Leverages digital media methodologies and tools required to deliver efficient and profitable digital marketing campaigns
Oversees media buying strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area
Stays current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization
Hires and manages a team of digital marketers and helps them meet their performance objectives by providing the appropriate coaching, tools, feedback, and training
Proactively explores and test new campaign types, tactics and strategies to continually optimize campaigns. Lead team in continually making ad copy, campaign structure, and landing page optimization resulting in improved campaign KPIs
Oversees a portion of a multi-million dollar advertising budget. Stewards campaigns to maximize performance in appropriate platform (Google, Bing, Facebook, Instagram, Pinterest, Twitter, etc.)
Works with other digital marketing teams (SEO, Social, Digital Media), to maximize on-site and in-store traffic and revenue
Qualification
Required
Bachelor's degree Business, Marketing, Communications or Related Field or equivalent years of experience in lieu of education requirement, if applicable
5 years Marketing, Media or Related Field
Preferred
Master's degree Business, Marketing, Communications or Related Field
2 years Retail Experience
2 Years of Agency Experience
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
10001+ employees
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Leadership Team
Jennifer Wilson
SVP, Chief Marketing Officer
K
Kathy Higgins
VP IT Business Management
Recent News
2026-01-07
2026-01-04
Company data provided by crunchbase