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KMBC 9 · 18 hours ago

KMBC Marketing & Promotions Intern

Kansas City, MO

Internship

Onsite

Intern

KMBC 9 is a leading broadcasting company offering a competitive internship program in its Creative Services department. Interns will gain hands-on experience in marketing, promotion production, and community outreach while learning about the operations of a broadcast television station.

Media and Entertainment

Responsibilities

Learn how market research is used to determine how to best showcase our stations

Learn how we collaborate as a team to brainstorm new ideas for our messaging

Learn all the tools we use to shoot best-in-class video in our studio and in the field

Learn how we approach editing for news and entertainment promotion

Learn the importance of showcasing our stations’ efforts to serve and improve our community

Learn the process of producing and trafficking Public Service Announcements

Learn the methods beyond phone and television screens we use to get credit for our presence in the community

Learn the tools we use to ensure effective promotion is seen by our target audiences

Learn how we use our own television product and outside media sources like cable, social, and radio to promote our products

Learn how we usher our television audiences to our digital products, and vice versa

Learn the fundamentals of crafting effective coverage promises for daily newscasts

Learn best practices for communicating with producers, reporters, and meteorologists; ensuring topical promotion reflects the latest, most compelling developments of each story

Learn the decision-making process behind which entertainment brands we choose to support with topical promotion