Live! Hospitality & Entertainment · 1 month ago
Senior Vice President of Marketing
Philadelphia, PA
Full-time
Onsite
Lead/Staff, Director/Executive
$200K/yr - $250K/yr
4+ years expLive! Hospitality & Entertainment is seeking a Senior Vice President of Marketing to lead their marketing initiatives. The role involves translating business goals into effective marketing strategies, managing the marketing calendar, and overseeing all aspects of marketing operations to drive growth and enhance brand presence.
Restaurants
Responsibilities
Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district
Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials and one-off special events
Develop and execute marketing plans (EBS), budgets and event recaps for all events and promotions and ensure they are aligned with the company’s sales, profits, branding and media objectives
Participates in the planning, coordination and execution of all district events
Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assists in coordination
Manage all paid advertising from budgeting, negotiation ad placement, reserving ad space, coordinating of ad design, developing radio copy, receiving and processing invoices
Oversee and manage the development and production of the district’s branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
Handle and fulfills all brand related filming and photo needs
Oversee all aspects of digital advertising including Google Search and Display and paid social media
Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
Coordinate and fulfill marketing trade deals with media partners
Mentor, motivate, manage and develop the marketing team
Execute trade agreements and marketing partnerships
Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled
Formulate and execute marketing and P.R. initiatives for the district and coordinate all logistics pertaining to press conferences
Work with local business partners to drive large group events to the district including convention groups
Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives
Directly manage business operation; branding, social, media buying ad placement, sponsorship fulfillment, public relations, community relations, event partnership, sponsorship
Oversee the planning, development and execution of the organization's marketing efforts across all platforms to include but not limited to linear, digital, social, mobile, video, experiential, live events etc
Develop the organization’s short and long term marketing plans in line with corporate strategic goals, designed to cultivate the Organizations’ Brands, grow revenues and move the organization on its accelerated growth path
Guide and coordinate the development of all marketing channels; provide creative input and direction; identify potential cross-promotional partners and implement strategic opportunities
Oversee consumer insights and analytics to develop and initiate new product ideas
Drive top and bottom line improvement through developing and implementing a brand strategy and a marketing innovation to increase audience reach while maximizing revenue
Architect all overarching brand platforms that fuel consumer activation across TV, print, radio, social media, digital advertising, live events
Work with internal clients to ensure consistent messaging among all platforms including content, creative services, partner marketing, social media, sales and events
Oversee all aspects of marketing planning, budgeting, metrics and reporting; utilize research to define and improve strategy
Manage team members to ensure execution of marketing plans
Qualification
Required
Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience, with direct supervisory experience over a sales and/or marketing team
Must be at least age 18
Must speak fluent English, other languages preferred
Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the district, the brand and the Company
Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training
Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently
Problem solving, strategic planning, reasoning, motivating, organizational and training abilities are used often
Ability to build and maintain relationships
May be required to work nights, weekends, and/or holidays
Company
Live! Hospitality & Entertainment
Live! Hospitality & Entertainment was created in 1999 and have been a staple in The Cordish Company developments thereafter.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Allison Albright Varlan
Chief Financial Officer
Bradley Bittermann
COO of Live! District, 2nd Avenue and Green Hills
Company data provided by crunchbase