Advanced Sterilization Products · 3 weeks ago
Senior Commercial Marketing Manager North America (Connectivity & Service)
CA
Full-time
Onsite
Senior Level
$134K/yr - $248K/yr
6+ years expAdvanced Sterilization Products is a leading global provider of innovative sterilization and disinfection solutions. The Senior Commercial Marketing Manager North America is responsible for shaping and executing the communication strategy across the region, focusing on managing Connectivity and overseeing new connectivity platforms while collaborating with executive leadership to develop impactful messaging and marketing strategies.
Health CareMedicalMedical Device
Responsibilities
Develop and implement downstream marketing strategies for the Connectivity & Service, including capital equipment and consumables
Drive product positioning, messaging, and value propositions aligned with customer needs and market trends
Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies
Define and track KPIs to measure campaign effectiveness and business impact
Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption
Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments
Support sales team with strategic account planning and customer engagement strategies
Serve as the US commercial lead for the connectivity & service portfolio
Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members
Monitor product performance and recommend portfolio adjustments based on market feedback and data
Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
Partner with Clinical and Education teams to support customer training, education, and clinical adoption
Represent ASP at key industry events, customer meetings, and advisory boards
Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams
Drive alignment on messaging, priorities, and execution plans across functions
Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives
Manage marketing budgets, timelines, and agency/vendor relationships
Ensure compliance with all regulatory and legal requirements in marketing communications
Maintain accurate documentation and reporting of marketing activities and outcomes
Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)
Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepherd through the compliance approval process
Excellence with sales collaboration to drive commercial programs, promos & products
Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets
Lead US product launch strategy for new Connectivity platform, including cross-functional planning, training, and execution
Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs
Own the creation and delivery of quarterly business review (QBR) decks, including performance analysis, strategic updates, and future planning for internal stakeholders
Demonstrate exceptional communication skills across all channels, including customer-facing presentations, sales enablement, and internal stakeholder engagement
Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention
Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions
Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams
Ensure all marketing initiatives, materials, and communications are aligned with ASP’s brand identity, voice, and strategic positioning
Champion the Connectivity brand within the US market, driving awareness, differentiation, and preference
Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints
Monitor brand perception and contribute to strategies that reinforce ASP’s reputation as a leader in infection prevention
Lead the planning, development, and execution of impactful national sales meetings content for category and commercial events
Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum
Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement
Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI
Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking
Qualification
Required
Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
6+ years of experience in marketing and content creation
Experience working across the organization managing projects and keeping people accountable to deadlines
Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software
Experience using Marketing Automation tools
Experience in IT Healthcare
Experience with Client Management Relationship (CRM) Software, e.g. Salesforce
Experience in B2B and B2C channels, with proven ability to execute marketing programs
Experience in content marketing, strategizing and developing creative content with a keen eye for detail
Comfortable using collaboration and project management tools
Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse audiences
Strong communication: able to take technical and clinical details of software and translate it to the benefits for the user
Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company needs
Ability to develop and nurture customer relationships through diverse and creative ideas
Company
Advanced Sterilization Products
In healthcare, nothing is more important than protecting patients.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-06-06Acquired
Leadership Team
Ivan Salgo
Chief Medical Officer & Vice President - ASP/Fortive
Estelle Pellegrino
Sr Human Resources Business Partner
Recent News
2025-10-06
2025-08-08
Company data provided by crunchbase