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Mattel, Inc. · 3 weeks ago

Associate Manager, Toy Marketing - Licensee Team

El Segundo, CA

Full-time

Onsite

Mid, Senior Level

$110K/yr - $125K/yr

5+ years exp

Mattel is a leading global toy and family entertainment company that creates innovative products and experiences. The Associate Manager will support a major licensed franchise, partnering with cross-functional teams to drive product strategy and oversee the development pipeline.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Support the development and alignment of global toy strategies across internal teams and with the licensor, ensuring buy-in and execution across key markets

Partner with leadership to build 3–5 year product roadmaps, balancing innovation and refresh cycles

Define toy strategy by segment (core, premium, collector, preschool, etc.)

Manage toy pricing architecture and competitive positioning

Own business performance including revenue, margin, and SKU productivity

Monitor category trends, competitive activity, retailer dynamics, and global market performance

Collaborate with Product Design, Packaging, and Development teams to bring compelling toys from concept to shelf, on time and on budget

Manage complex product development timelines and ensure alignment with consumer insights, play patterns, and brand priorities

Maintain the merchandising outline and oversee cadence for product flow to retail

Partner with regional commercial and marketing teams to ensure strategy alignment and address channel-specific or retailer-specific needs

Provide input to Brand Marketing on packaging direction, messaging, and feature storytelling for global campaigns

Work with other Mattel Global Brand teams to share plans, insights, and best practices

Cultivate strong working relationships with the licensor as part of the licensee business team

Present strategies, roadmaps, and business updates confidently to senior leadership and cross-functional partners

Synthesize insights and data to influence decision-making across creative, engineering, manufacturing, and commercial teams

Qualification

Brand marketingProduct strategyFinancial acumenProject managementCollaboration with designRetail/channel knowledgeBusiness managementCommunication skills

Required

5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing

Project management: Managing complex product development timelines

Roles in category management, product marketing, or product development

Experience partnering with design and manufacturing

Background in CPG or toy companies, ideally with exposure to retail buyer dynamics

Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)

Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles

Collaboration with design/R&D: Comfort working with creative, engineering, and manufacturing teams

Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies

Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L

Financial acumen: Experience with P&L at the brand or category level

Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel