Build-A-Bear Workshop · 1 month ago
Events & Sales Manager
Build-A-Bear Workshop is seeking an Events & Sales Manager to develop event offerings and drive sales revenue. The role involves planning and executing events, engaging clients, negotiating contracts, and ensuring exceptional guest experiences.
ConsumerCustomer ServiceToys
Responsibilities
Develop and execute event program for specified location
Drive revenue through corporate events and meetings, conventions and tradeshow related functions, and private social events
Proactively identify and build relationships with prospective event clients
Showcase event spaces, services, and offerings to drive bookings
Negotiate contracts, pricing and terms to close sales and maximize value
Coordinate with internal teams to ensure client needs are met
Ensure all events comply with all operational, health and safety regulations
Develop and implement sales strategies to increase event bookings
Forecast revenue and track sales data to monitor event profitability
Represent event offerings at industry events, trade shows, and networking functions
Build strategic partnerships with local area hotels, CVB and tourism bureaus, and local organizations
Identify seasonal and local opportunities tied to large scale conventions, holidays, and major events
Deliver exceptional guest experiences to maintain high satisfaction levels
Cultivate strong client relationships to encourage repeat and referral business
Qualification
Required
Minimum of high school diploma or GED equivalent
3 years of Event Planning, Event Sales, and/or Event Management experience
Strong client-facing presentation and negotiation skills
Highly organized with the ability to manage events simultaneously
Skilled in Microsoft Office
Skilled in Marketing, Project Management, and Customer Service
Preferred
Bachelor's degree in Event Management, Hospitality, Marketing or Related Field
Event Planning Certification (CMP, CSEP or equivalent)
Background in experiential retail, lifestyle brands, and/or entertainment venues
Established relationships with local meeting and events planners, hotels, CVBs
Proven history of successful event bookings and execution
Company
Build-A-Bear Workshop
Build A Bear is a Consumer Services company located in 7401 Market St, Youngstown, Ohio, United States.
Funding
Current Stage
Public CompanyTotal Funding
$15M2025-12-31Post Ipo Debt· $15M
2004-10-28IPO
Recent News
2026-01-20
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