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R1 RCM · 11 hours ago

Manager of Marketing - Demand Generation

United States

Full-time

Remote

Mid, Senior Level

$71K/yr - $114K/yr

5+ years exp

R1 RCM is the leading provider of technology-driven solutions that transform the patient experience and financial performance of healthcare organizations. The Manager of Marketing - Demand Generation will own multi-channel programs to generate leads, activate whitespace within current customers, and deepen alignment with commercial teams, focusing on integrated campaigns and performance measurement.

Health CareHospitalInformation TechnologyInfrastructureMedical

Responsibilities

Build and manage integrated, persona-based, multi-touch demand generation programs and create top and mid-funnel growth plays that complement ABM and paid programs

Plan, launch, and optimize full-funnel campaigns aligned to commercial priorities. Build campaign 'building blocks' using repeatable frameworks for content, email, segmentation, CTAs, and cadences. Drive cross-functional campaign activation: creating briefs, aligning stakeholders, coordinating content production, and ensuring launch readiness

Manage 1:few and 1:many ABM programs targeting R1’s top accounts and whitespace opportunities and partner closely with regions to identify whitespace using Salesforce dashboards, Definitive, ZoomInfo intent, and website activity

Own insights-to-activation processes: translating ZoomInfo intent, website analytics, and Salesforce activity into actionable marketing motions. Create dashboards and reporting for campaign performance, engagement, pipeline influence, and coverage against whitespace

Support event strategy and execution, including attendance driving, pre- and post-event nurture

Qualification

B2B demand generationIntegrated campaignsAccount-based marketing (ABM)SalesforceZoomInfoSalesloftData-driven recommendationsProject managementStrategic thinking

Required

5-7 years in B2B demand generation, ideally in healthcare, SaaS, AI, or enterprise complex-sales environments

Strong background in integrated campaigns, ABM, and pipeline generation

Deep experience partnering with sales, regional leaders, and GTM functions

Experience managing or heavily using Salesforce, ZoomInfo, and Salesloft

Strong strategic thinker with the ability to translate insights into action

Exceptional project management, able to manage multiple projects simultaneously

Ability to orchestrate launches that support regional and account-specific go-to-market motions, enabling R1's commercial teams with turnkey toolkits and 1:few campaign assets

Experience building launch architectures that span pre-announce, announce, and sustained post-launch phases, optimizing for both new logo acquisition and expansion within existing customer accounts

Skilled in creating launch dashboards and reporting frameworks to track adoption, engagement, opportunity creation, and ROI; comfortable making data-driven recommendations to refine and scale programs