Copado · 2 weeks ago
Product Marketing Director, Copado AI (Enterprise)
Denver, CO
Full-time
Hybrid
Director/Executive
6+ years expCopado is a leading company in AI-driven DevOps solutions, and they are seeking a Product Marketing Director for Copado AI to define the narrative and drive go-to-market strategy. This high-impact role involves shaping the platform's future and ensuring Copado's leadership in the AI-powered DevOps space.
CollaborationDeveloper PlatformDeveloper ToolsDevOpsIT ManagementSoftware
Responsibilities
Messaging, Positioning & AI Narrative Development
Own the Copado AI story end-to-end — platform value, capabilities, and differentiation
Develop messaging across all core pillars:
Intelligent Agents to Autonomous Agents
Explainable AI & Governance
Intelligent Insights & Recommendations
Security, Trust, and Compliance
Translate technical innovations (Agent Graph, Explainability Engine, AI-driven orchestration) into compelling business value for enterprise IT, architects, executives, and Salesforce leaders
Build the AI-led narrative in alignment with the Intelligent DevOps Platform and AgentOps 360 vision
GTM Execution & Cross-Functional Leadership
Operates as a core member of the Copado AI GTM Squad, partnering daily with Product, Activation, Demand Gen, and Enablement
Create the First Call Deck, Primer Deck, AI Value Playbook, and executive stories that elevate Copado’s platform position
Partner with Market Activation to launch thought leadership, webinars, explainers, and AI showcases
Translate AI messaging into pipeline impact through Demand Gen channels, campaigns, ABM, and digital activation
Category Leadership & Ecosystem Influence
Define the Copado AI category narrative — showing how Copado powers Intelligent, Secure, and Autonomous DevOps
Partner with Corporate Comms to drive PR, analyst relations, and executive visibility around AI and AgentOps
Support alliances with Salesforce, AWS, and ISV partners by building joint positions, co-marketing kits, and platform showcases
Evangelize the Copado AI story across enterprise customers, SI partners, analysts, and community audiences
Enablement & AI Storytelling Across GTM Teams
Build unified enablement for Sales, SEs, CSMs, and Partners — ensuring every GTM team speaks a consistent AI narrative
Create demo storylines, objection handling, use-case libraries, and persona-specific value maps
Partner with Customer Activation to capture early-adopter stories, ROI frameworks, and AI-led success narratives
Market Intelligence & Continuous Optimization
Track competitive AI trends across DevOps, testing, CI/CD, governance, and enterprise automation
Analyze message resonance, content engagement, and adoption patterns to iterate strategically
Provide the GTM squad with insights that shape roadmap prioritization and future AI investments
Qualification
Required
6–10+ years in B2B SaaS Product Marketing (AI, DevOps, automation, or platforms preferred)
Proven success launching platform-level capabilities or technical product lines
Strong ability to translate complex AI innovation into simple, differentiated messaging
Deep understanding of enterprise buyer journeys, Salesforce ecosystem dynamics, and AI governance trends
Exceptional writing, storytelling, and narrative-building skills
Comfort working in fast-moving GTM squads and cross-functional leadership environments
Analytical mindset grounded in metrics, adoption, and real customer insights
Benefits
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan
Paid Time Off
Wellness Perks
Company
Copado
Copado is an end-to-end native DevOps platform built for Salesforce.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$270.83MKey Investors
Insight Partners
2021-09-13Series C· $140M
2021-02-17Series B· $96M
2020-06-18Series B· $26M
Leadership Team
Ted Elliott
Chief Executive Officer
Walker Mitchell
CFO
Recent News
2025-10-09
Morningstar.com
2025-09-30
Company data provided by crunchbase