MBTA · 1 month ago
Content Strategist - TID (Contractor position)
Boston, MA
Full-time, Contract
Onsite
Entry, Mid Level
1+ years expMBTA is committed to providing safe, reliable, and accessible transportation in the Greater Boston area. They are seeking a Content Strategist to develop and manage content strategies for MBTA.com, ensuring the site is user-friendly and meets the needs of a diverse audience.
AutomotiveLogisticsPublic TransportationTransportationTravel
No H1B
Responsibilities
Facilitate stakeholder and team alignment using appropriate communication approaches
Demonstrate proficiency in Drupal or similar content management systems, including basic troubleshooting and bug reporting
Apply plain language principles and adhere to accessibility standards, including WCAG
Follow MBTA Content Style Guidelines and Brand Standards in all published content
Work with MBTA employees and external partners to rewrite, fact check, edit, and publish accurate and accessible content for the web
Use Drupal, a content management system, to upload and publish content on mbta.com
Use tools like Google Analytics and SEMRush to measure and track metrics
Participate in discovery meetings with stakeholders and other team members to set expectations and goals, gather reference materials, and brainstorm strategy
Work with the website project manager to evaluate and establish accessibility requirements for content on mbta.com
Participate in the content team’s regular planning, stand up, and review meetings
Communicate solutions clearly and compellingly to a wide range of stakeholders
Identify, articulate, and escalate risk in a timely and appropriate manner
Work to meet tight deadlines in an environment where priorities shift and the pace fluctuates
Qualification
Required
1-3 years of professional experience in content strategy, including practices, processes, and team operations
Experience with search engine optimization (SEO) and analyzing website performance using Google Analytics and Search Console
Proficiency with content management systems such as Drupal, WordPress, or similar platforms
Working familiarity with HTML
Familiarity with plain language guidelines for public-facing content and services
Experience collaborating with stakeholders who deliver services and programs in complex, bureaucratic organizations
Education in writing or a related field. This could be a college degree, a bootcamp, a certificate program, or something else entirely
Ability to effectively read, comprehend, communicate, and respond to instructions, orders, signs, notices, inquiries, etc. in English
Be at least eighteen (18) years of age, except if participating in an approved high school internship / co-op program
Ability to commute to assigned work locations in the Boston, MA metro area, as required by the role
Ability to provide internal and external customers with courteous and professional experiences
Ability to work effectively, independently, and as part of a diverse workforce team (or supervise, if required)
Ability to uphold the rights and interests of the MBTA while building and maintaining effective relationships with employees and co-workers
Ability to adhere to rules, regulations, collective bargaining agreements (if applicable), and policies of the MBTA, including the EEO, anti-discrimination, anti-harassment, and anti-retaliation policies
Have a satisfactory work record for the two (2) years immediately prior to the closing date of this posting (unless if current student or recent graduate), including overall employment, job performance, discipline, and safety records (infractions and/or offenses occurring after the closing of the posting and before the filling of a vacancy may preclude a candidate from consideration for selection)
Ability to pass a Criminal Offender Record Information (CORI) check, comprehensive background screening, and / or medical Clinic screening, potentially including physical examination and drug and alcohol screenings
Ability to work all shifts and / or locations assigned, directed, or necessary for this position, including (for some transit / operations roles) up to twenty-four (24) hours per day, seven (7) days per week as necessary to accommodate severe weather conditions, emergencies, or any other circumstances that may potentially impact service or the safety of service
Preferred
Experience in public sector organizations, transportation agencies, or civic technology teams
Experience creating accessible content for the web and applying web accessibility standards, specifically Section 508 and WCAG 2.1 AA compliance
Benefits
Accrued paid sick leave
A monthly transportation pass, based on the city from which the intern / co-op commutes to work, at no cost
Company
MBTA
The Massachusetts Bay Transportation Authority, often referred to as the MBTA or simply The T, is the public operator of most bus, subway, commuter rail and ferry systems in the greater Boston, Massachusetts, area.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Barbara Bates
Deputy CFO Capital
Mary Ann O'Hara, CPA
Chief Financial Officer
Recent News
Boston Herald
2026-01-03
2025-12-30
Boston Herald
2025-12-02
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