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Tennis Channel · 2 days ago

Manager, Growth Marketing

Santa Monica, CA

Full-time

Onsite

Mid, Senior Level

$80K/yr - $100K/yr

5+ years exp

Tennis Channel is expanding its footprint across platforms and redefining how fans watch and engage with the game. The Manager, Growth Marketing will accelerate subscriber acquisition, optimize performance, and drive measurable revenue growth across audiences and channels.

BroadcastingHealth CareSportsTennis

Responsibilities

Drive the Paid Media Strategy

Own the end-to-end growth marketing funnel across DTC streaming, FAST, and linear platforms to achieve acquisition and CPA goals

Identify and activate high-impact growth opportunities across channels, including social, search, CTV, programmatic, and partner marketing

Build data-informed campaign plans around key tentpoles, programming priorities, and seasonal peaks to drive engagement and subscriptions

Collaborate with creative partners to ensure assets are optimized for performance, message consistency, and fan engagement

Analyze & Optimize for Growth

Manage and report on key KPIs including acquisition volume, conversion rate, retention, LTV, and churn across DTC and partner ecosystems

Build and maintain performance and pacing dashboards to deliver actionable insights to marketing, product, and leadership teams

Design, execute, and analyze A/B and multivariate tests to optimize creative, messaging, targeting, and offers

Connect top-funnel performance to downstream outcomes—conversion, retention, and LTV—to inform investment and campaign optimization

Champion data-driven decision making across teams, ensuring seamless integration of analytics tools and marketing platforms

Stay ahead of trends in digital media, ad tech, and audience measurement to inform long-term growth strategies

Collaborate & Scale

Partner with the performance marketing agency to translate internal priorities into impactful campaigns that drive acquisition and engagement

Collaborate cross-functionally with Product, Content, Partner, Social, Creative, and CRM teams to align strategy and messaging

Work with Distribution & Partner Marketing to support audience growth initiatives tied to FAST and CTV launches

Contribute to strategic planning, forecasting, and post-campaign reporting across marketing and business teams

Identify and implement opportunities to improve attribution, measurement, and overall marketing efficiency

Build strong relationships with platform reps and partners to test emerging tools and optimization strategies

Qualification

Growth marketingPaid media strategyAnalytical skillsCampaign optimizationGoogle AnalyticsPerformance dashboardsCTV/FAST knowledgeCommunication skillsCollaboration skillsSelf-starter mindset

Required

At least 5 years of growth or performance marketing experience, ideally within streaming, digital media, sports, or entertainment

Proven success managing paid media and acquisition campaigns across multiple channels and platforms

Strong analytical skills with the ability to interpret complex data and translate insights into strategy

Experience optimizing campaigns against KPIs such as CPA, ROI, LTV, and churn

Familiarity with performance dashboards, attribution modeling, and tools such as Google Analytics, Power BI, or Tableau

Working knowledge of CTV/FAST ecosystems, ad formats, and audience segmentation

Excellent communication and collaboration skills; able to translate technical insights into business impact

A self-starter mindset with the ability to manage multiple projects in a fast-paced environment

Benefits

Participation in a retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Sick leave

Vacation time

Personal time

Parental leave

Employee stock purchase plan

Company

Tennis Channel

Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle.

Founded in 2001

Santa Monica, California, USA

51-200 employees