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Sargento · 3 weeks ago

Category Insights Manager - Strategic Channels

Bentonville, AR

Full-time

Onsite

Mid, Senior Level

5+ years exp

Sargento is a family-owned company that has been a leader in cheese for more than 70 years. The Category Insights Manager will deliver strategic insights and analytics to support category management for key Consumer Products customers, enhancing customer planning and sales execution.

AgricultureFood and BeverageHospitality

Growth Opportunities

Responsibilities

Responsible for analyzing customer-specific information, including Circana syndicated data, internal Sargento data, and other loyalty data to measure category and brand effectiveness and subsequently provide recommendations for improving customer category and brand growth and profitability

Works closely with the Sales teams by providing analytical support for the following sales related activities:

Assists in developing annual category management information budget and makes appropriate recommendations for future resource needs

On-going sales trend tracking and evaluation

Customer business planning

Category reviews

Assortment optimization

Evaluating pricing and promotion effectiveness

New distribution and space management initiatives

Monitoring competitive activity

Demand planning

Special projects and information requests as they arise

Responsible for analyzing customer-specific information, including Nielsen or Circana syndicated data, internal Sargento data, to measure category and brand effectiveness and subsequently provide recommendations for growing sales, distribution, and customer profitability

Support joint strategic planning with executive leadership for Sargento and customer by elevating connectivity with senior leadership through the development of Top-to-Top meetings

Supports eCommerce data analysis to identify trends and opportunities

Category Captaincy leadership with agency partners; collaborates closely with customer buying team throughout process including final Planogram execution

Develops and maintains category management tools and information while working with the category management team and leveraging the marketing and insights teams

Works with the Sales Team to identify analytical support needs by initiating processes and disciplines to ensure agency analytical services are proactive and maintained

Supports trade management efforts for improved accuracy by providing sales analysis that facilitates pricing and promotional efficiency

Develops sound customer relationships that provide an opportunity for Sargento to participate in or lead category management reviews including assortment optimization for all assigned customers

Trains and develops skill sets of agency analyst to meet Sargento demands for best-in-class category management practices

Qualification

Category ManagementData AnalysisCPG Industry ExperiencePlanogram AnalysisLuminate ProficiencyNielsen ProficiencyCircana ProficiencyMicrosoft WordMicrosoft ExcelMicrosoft PowerPointInfluencing Insights

Required

Bachelor's degree (B.A.) from four-year college or university

Five plus years CPG industry experience

Prior Category Management experience, and/or Club Channel experience preferred

Proficiency in Luminate, Nielsen, and/or Circana databases required

Experience with leveraging insights to drive influence is required

Proficient in Microsoft Word, Excel, and PowerPoint

Preferred

Prior Category Management experience, and/or Club Channel experience preferred

Planogram analysis preferred

Benefits

Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance

Employer 401K contribution in the top 1% of the nation

Relocation Assistance

Tuition Assistance

Access to Employee Store

Company

Sargento

With 2,500 employees and net sales of $1.7 billion, Sargento is a family-owned, privately-held company that has been an innovator in cheese for more than 70 years.

Founded in 1953

Plymouth, Wisconsin, USA

1001-5000 employees