Tennis Channel · 17 hours ago
Manager, Integrated Marketing
Tennis Channel is evolving into a modern sports media powerhouse, and they are seeking a Manager, Integrated Marketing to support the development and execution of multi-channel marketing campaigns. This role involves coordinating marketing efforts across teams and managing project flow to ensure successful campaign execution.
BroadcastingHealth CareSportsTennis
Responsibilities
Support the development of go-to-market plans across linear, FAST, app, social, email, and web
Coordinate over 30 annual tentpoles—ensuring deliverables are tracked, teams are aligned, and campaigns execute smoothly
Manage day-to-day project flow across creative, media, content, PR, and platform teams to keep everyone moving together
Maintain the master marketing calendar, updating priorities, timelines, and tiering based on upcoming events and KPIs
Build and manage campaign briefs, timelines, and checklists that eliminate last-minute fire drills
Ensure clear communication across teams by documenting milestones, distributing updates, and escalating risks early
Partner with Growth, Ad Sales, Distribution, Production, and Industry Relations to support monetization moments across O&O channels
Help identify where campaigns can drive higher visibility, engagement, and return—using data and audience insights as inputs
Coordinate placements and marketing opportunities tied to tournaments, tours, and sponsored initiatives
Help create marketing materials, campaign recaps, activation decks, and sales-ready presentations
Assist in responding to Ad Sales RFPs with clear ideas, timelines, and cross-department alignment
Ensure campaign deliverables tied to sponsorships or brand integrations are executed smoothly
Help build scalable integrated marketing processes—from creative asset needs to briefing templates to recap structures
Gather and package campaign performance insights to help inform future planning
Bring creative thinking to digital, social, on-platform, and experiential marketing opportunities
Qualification
Required
At least 5 years of integrated marketing, brand marketing, or campaign management experience in media, entertainment, streaming, or sports
Strong project management skills with the ability to manage multiple timelines and stakeholders
Understanding of multi-platform go-to-market planning across linear, FAST, digital, app, and social channels
Experience working cross-functionally with creative, sales, content, distribution, or product teams
A proactive, detail-oriented mindset with strong communication skills—comfortable driving clarity in fast-moving environments
Benefits
Participation in a retirement plan
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
Sick leave
Vacation time
Personal time
Parental leave
Employee stock purchase plan
Company
Tennis Channel
Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle.
Funding
Current Stage
Growth StageTotal Funding
unknown2016-01-27Acquired
2011-01-01Private Equity
2003-04-17Seed
Recent News
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2025-09-01
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