Aiper · 1 month ago
Director, Global Channel Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expAiper is a global leader in consumer electronics and smart outdoor technology, dedicated to helping people bring vacation home. They are seeking a Global Channel Marketing Director to lead Aiper’s global channel marketing operations across multiple regions, translating corporate strategies into executable marketing programs that support distributors and retailers.
Cleaning ProductsOutdoorsRobotics
Responsibilities
Develop and implement Aiper’s global channel marketing framework, integrating the full sales pipeline methodology (sell-in → sell-through → sell-out)
Translate company-level brand strategies and annual marketing plans from the Brand & Marketing Center (BMC) into actionable channel marketing programs for each regional market
Design tailored strategies for Mass Retail (e.g., Walmart, Best Buy, Home Depot, Media Markt, Leroy Merlin) and Pool Professional channels (e.g., PoolCorp, Fluidra)
Ensure all activities align with Aiper’s brand guidelines, tone, and identity while addressing the commercial needs of regional markets
Lead the planning and execution of integrated channel marketing campaigns combining Above-the-Line (ATL) branding and Below-the-Line (BTL) activation
Design retail and distribution marketing programs including co-op marketing, trade promotions, POS visibility, and in-store events
Work closely with the Brand & Marketing Center to localize global campaigns for channel implementation, ensuring consistent brand representation
Execute omni-channel partner programs focused on sell-through acceleration, excluding DTC(Aiper.com) or Amazon marketplace activities
Collaborate with global key accounts and distributors — Walmart, Best Buy, Home Depot, PoolCorp, Fluidra, Leroy Merlin, Media Markt, and others — to develop joint marketing programs that enhance category performance and sales momentum
Lead Joint Business Planning (JBP) and co-marketing initiatives, integrating promotions, in-store activities, and digital retail efforts
Develop partner marketing toolkits, retail merchandising materials to ensure channel consistency and execution excellence
Manage the global channel marketing budget, ensuring disciplined investment and clear ROI accountability
Establish and track KPIs related to sell-in uplift, sell-through velocity, sell-out growth, and partner engagement
Use CRM and analytics dashboards to monitor marketing performance and guide optimization
Consolidate performance reporting into broader P&L and business performance reviews for executive leadership
Lead Aiper’s participation in global industry events, tradeshows, and marketing activations, overseeing planning, creative direction, and execution
Represent Aiper at key global channel events, building relationships with distributors and retail executives
Coordinate with regional sales and marketing teams to ensure cohesive storytelling, brand presentation, and commercial outcomes at all events
Lead and mentor a global channel marketing team of three professionals based in Europe, United States and Canada, establishing clear objectives and operational efficiency
Foster a culture of entrepreneurship, collaboration, and hands-on execution across the team
Work cross-functionally with Sales, Product Sales Department (PSD), Brand, and Finance to ensure full alignment between marketing execution and commercial strategy
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of channel marketing experience in consumer electronics, smart-home, or technology industries, preferably within global or regional roles
Proven success in integrated marketing (ATL + BTL) and sales pipeline–based channel marketing strategy
Experience managing marketing collaborations with mass retailers (e.g., Walmart, Best Buy, Home Depot, Media Markt, Leroy Merlin) and professional B2B distributors (e.g., PoolCorp, Fluidra, SCP)
Strong understanding of trade marketing, retail activation, and category management
Excellent ability to link marketing investment with commercial results using data analytics and CRM systems
Strong communication, leadership, and stakeholder management skills across cross-functional, multicultural teams
Proficient in CRM, Power BI, Excel, and marketing analytics tools
Fluent in English (mandatory working language)
Must be based in the United States (remote role), with 20–30% international travel to lead and attend major global channel marketing events and tradeshows
Must demonstrate a strong entrepreneurial mindset, accountability for results, and a hands-on, proactive working attitude
Preferred
MBA preferred
Proficiency in Spanish or French is a plus
Company
Aiper
Aiper specializes in offering robotic pool cleaners and pool skimmers.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$175MKey Investors
FluidraCMB International Capital CorporationXVC
2025-04-01Series Unknown· $100M
2024-07-17Series B· $60M
2022-04-11Series A· $15M
Recent News
2026-01-11
2026-01-09
2026-01-09
Company data provided by crunchbase