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The North Face · 2 days ago

The North Face: Paid Media Manager

Denver, CO

Full-time

Hybrid

Mid, Senior Level

$97K/yr - $121K/yr

5+ years exp

The North Face is a company that embodies exploration and adventure, seeking to lead the world forward through its values and culture. The Paid Media Manager will be responsible for developing and executing media strategies, managing budgets, and optimizing campaigns to meet marketing objectives while collaborating with internal teams and external partners.

ApparelSporting Goods

H1B Sponsor Likely

Responsibilities

Manage paid media strategy and budget, supporting full-funnel KPI’s and objectives

Responsible for day-to-day paid media planning, execution, and reporting (across upper/mid/lower funnel campaigns)

Drive channel investment strategy (both online and offline) and insight driven optimizations to achieve overall campaign goals, including positive ROI

Partner with Canada leads to understand the needs of the business and develop plans to support their key goals, particularly sales targets, through paid media

Analyze media performance across channels to ensure goals and KPI’s are met, while identifying areas of opportunity

Work closely with marketing brand leads to ensure media plans ladder up to the broader marketing strategy and key initiatives and product stories are supported

Brief in creative needs to internal and external creative teams; oversee the development/execution of media creative assets

Partner with agency and internal CRM, Analytics and Consumer Journey Teams to build audience targeting strategies and enhance journey-based campaigns

Implement test and learn plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact

Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc

Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, martech, as well as competitor activity and best practices

Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion

Qualification

Paid media strategyMedia planningExecutionData driven marketingBudget managementKey media channelsAd platforms experienceDigital media best practicesProject management skillsExcel skillsGoogle AnalyticsCommunicationAttention to detailTeam-oriented attitudeFlexibilityAdaptability

Required

5+ years of experience in paid media management

Strong understanding and experience working with key media channels including paid social, display and video, search engine marketing, affiliate marketing, audio, OOH

Experience with the key ad platforms: Facebook, Google Adwords, Bing, Tiktok, Snapchat, TradeDesk, Pinterest, etc

Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization

Experience working at or with digital agencies and creative teams

Understanding and application of digital media best practices

Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time

Experience with budget planning and KPIs

Passion for data driven decision making and creating compelling and personalized digital customer experiences

Rigorous attention to detail

Strong excel skills a plus

Experience with Google Analytics

Highly driven with a positive, high-energy, team-oriented attitude

Must be flexible and adaptive to change

Preferred

Genuine passion for the outdoors is a bonus

Benefits

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Detailed information on your benefits will be provided during the hiring process.

Company

The North Face

Glassdoor4.0

The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. It is a sub-organization of VF.

Founded in 1966

Alameda, California, USA

5001-10000 employees

http://www.thenorthface.com/

H1B Sponsorship

The North Face has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (21)

2024 (22)

2023 (23)

2022 (40)

2021 (20)

2020 (26)