Fabletics · 1 day ago
Director, Member Insights & Strategy
El Segundo, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$134K/yr - $160K/yr
5+ years expFabletics is seeking a Director of Member Insights and Strategy to enhance their understanding of members and drive strategic growth. This role involves leading member insights initiatives, transforming data into actionable recommendations, and collaborating closely with executive leadership across various departments.
RetailShoppingSporting Goods
Hiring Manager
GiNiele Reitzell
Responsibilities
Lead the strategy and execution of the Fabletics member insights function, positioning the team as the central resource for surveys, research, and customer understanding
Build and manage an insights roadmap and act as the brand’s subject matter expert on customer sentiment, behavior, and market dynamics
Own the annual general population survey from vendor coordination through questionnaire design, launch, analysis, and leadership presentation
Own the quarterly brand tracker including panel sourcing, survey development, data compilation, and reporting
Oversee ongoing surveys that inform product and merchandising investment decisions
Use AI tools to enhance data quality, insight generation, and operational efficiency; identify and manage external AI partners
Maintain and optimize the dedicated insights website and VIP lab for surveys and other research activities
Prepare monthly member insights reports that synthesize trends and emerging opportunities for leadership
Lead or support qualitative research such as focus groups, member interviews, wear testing, and retention-focused initiatives
Manage the member insights email channel, Mailchimp communications, and survey platforms
Translate research into clear action items for cross-functional partners
Manage and develop a Market Research Analyst, guiding both quantitative and qualitative study execution
Execute the design of questionnaires, discussion guides, and moderators notes to ensure studies capture essential insights
Review vendor deliverables and guide programming, sampling, demographic cuts, significance testing, weighting, and data formatting
Deliver high-quality insights that champion the voice of the customer across the organization
Partner closely with Strategy and Operations on key strategic initiatives that drive growth and operational improvement
Manage the insights and strategy budget, allocating resources to high-impact opportunities
Present findings and recommendations to senior leadership including the CEO, Brand President/COO, GM, VPs, and SVPs across Marketing, Merchandising, and Design, Product
Identify and lead the execution of growth opportunities through market, competitive, and customer research
Turn insights into action by steering cross-functional projects from concept through delivery
Monitor industry and competitive trends, translating them into solution-oriented recommendations
Lead member education initiatives, loyalty strategy development, Meet the Member programming, and other customer-facing engagement
Respond quickly to C-suite requests with structured, thoughtful, data-backed problem solving
Qualification
Required
5 to 10 years of experience in market research, consumer insights or market data analysis
Strong quantitative and qualitative research skills with experience designing, programming, fielding, and analyzing complex surveys across platforms such as Qualtrics, SurveyMonkey, or similar
Experience managing large scale tracking studies, segmentation work, advanced analytics methods, and external research vendors
Proven ability to translate insights into clear recommendations for retail, ecommerce, subscription, or membership-based businesses and to support executive level decision making
Strong communication skills including verbal, written, and visual storytelling with the ability to tailor insights to senior audiences
Strong cross functional collaboration skills with proven stakeholder management and experience leading projects from concept through execution
Highly organized, detail oriented, and accountable with the ability to operate in ambiguity, balance multiple priorities, and drive outcomes in a fast-paced environment
Creative problem solver with strong critical thinking, intellectual curiosity, and an entrepreneurial mindset
High integrity, professionalism, and the ability to build trust at all levels while leading with a roll up sleeves approach
Experience managing direct reports and scaling research or insights functions, including operational processes, global research panels, and loyalty or lifecycle related research initiatives
Preferred
MBA or related advanced degree
Experience implementing AI tools or workflows that improve research speed, quality, or scale
Benefits
Hybrid Work Schedule
Discretionary Paid Time Off
Summer Fridays
Healthcare Plans
Employee Discounts
401k
Annual Bonus Program
Equity Program
And More
Company
Fabletics
Fabletics is an innovative, high-quality athletic wear & accessories line co-founded by Kate Hudson that looks great & fits your budget.
201-500 employees
H1B Sponsorship
Fabletics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (5)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-15Series D
Leadership Team
C
Christopher Petrick
VP, Executive Producer
Mark Ralea
General Manager Europe
Recent News
The Motley Fool
2025-10-13
Markets | Mail Online
2025-10-12
Company data provided by crunchbase