Veracity Software Inc ยท 3 months ago
Senior Marketing Business Analyst, Homecare
Covington, GA
Full-time
Hybrid
Senior Level
5+ years expVeracity Software Inc is seeking a Senior Marketing Business Analyst for their Homecare division. This role involves partnering with cross-functional teams to drive Business Intelligence (BI) and performance metrics, delivering actionable insights to support strategic growth initiatives for the Home Care platform.
Information TechnologySaaSSoftwareTechnical SupportWeb Development
Responsibilities
Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-class marketing analytics, trends, and forecasting
Leverage internal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions
Manage short-term and long-term reporting needs using Power BI, Tableau, and Excel
Deliver and maintain Key Performance Indicators (KPIs) to align with business strategy
Design and execute automated and ad-hoc reports for the direct-to-consumer healthcare business
Develop new data visualizations and dashboards to present insights in a clear, actionable format
Collaborate with Business Intelligence (BI) and Finance teams to generate analytics-driven insights
Ensure compliance with HIPAA and maintain data integrity and confidentiality
Analyze quantitative and qualitative data to provide insights and business recommendations
Support decision-making by identifying opportunities and implementing best practices in analytics and reporting
Qualification
Required
Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
5+ years translating business needs into technical reporting and analytics deliverables
5+ years working with Power BI, Tableau, and strong proficiency in SQL queries
5+ years experience in performance marketing or e-commerce analytics preferred
Experience partnering across matrixed organizations to deliver integrated reporting solutions
Experience in data-driven business recommendations and strategic analytics
Proven success implementing complex data management and reporting initiatives
Advanced proficiency in Power BI, Tableau, and SQL
Strong analytical thinking and data visualization capabilities
Excellent business acumen and ability to interpret data to drive marketing strategy
Experience with performance marketing, e-commerce metrics, and digital campaign tracking
Solid understanding of data governance, HIPAA compliance, and data quality controls
Strong collaboration and communication skills across business and technical teams
Ability to work under tight deadlines and manage multiple concurrent projects
Preferred
MBA or equivalent advanced degree
5+ years experience in performance marketing or e-commerce analytics preferred
Familiarity with direct-to-consumer KPIs, Salesforce.com, and P&L management preferred
Exposure to health insurance reimbursement analytics preferred
5-7 years of experience in marketing analytics and BI tools (Power BI/Tableau)
Demonstrated experience in direct-to-consumer healthcare, medical devices, or e-commerce
Proven track record of using analytics to drive strategic decisions
Strong interpersonal skills with the ability to work in a matrixed corporate environment
Company
Veracity Software Inc
The definition of Veracity is accuracy and habitual truthfulness. This truly defines our brand in simplistic terms.
51-200 employees
H1B Sponsorship
Veracity Software Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (13)
2023 (7)
2022 (16)
2021 (23)
2020 (29)
Funding
Current Stage
Growth StageLeadership Team
Chitra Jain
Co-Founder & CEO
Manohar Suryavanshi
Founder & President
Recent News
Help Net Security
2025-04-29
Company data provided by crunchbase