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Boston University · 2 days ago

DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

Boston, MA

Full-time

Onsite

Mid Level

$70K/yr - $85K/yr

3+ years exp

Boston University is seeking a Digital Marketing Campaign Specialist to join their Alumni Engagement and Operations team. The role involves building and executing digital ad campaigns to drive alumni engagement and donations, utilizing various mobile, social, and web platforms.

BiotechnologyCollaborationHealth CareMedical

Responsibilities

The Digital Marketing Campaign Specialist is primarily responsible for building, managing, monitoring, and optimizing campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University

Take ownership of all campaign activations and ensure their successful execution

Iterate on campaign design and copy to produce creative and engaging ad sets

Collaborate closely with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels

Perform quality assurance testing before activating customer journeys

Monitor campaigns to ensure deliverability and optimal performance

Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed

Create and deploy lead generation campaigns

Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar

Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter. Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships

Qualification

Digital marketingCampaign managementData analysisMarketing Cloud certificationAudience segmentationLead generationCommunication skillsCollaborationCreativityOrganizational skillsInterpersonal skills

Required

Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred

Minimum three years of relevant experience

Strong knowledge of digital marketing trends; data driven; strong reporting skills

Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines

Creative and organized with strong commitment to quality and consistency

Technical knowledge of audience segmentation, lead generation, and data mining a plus

Overall marketing experience; a bonus if in an educational setting

Strong interpersonal skills

Company

Boston University

Glassdoor4.3

Boston University is one of the leading private research and teaching institutions in the world today, with three primary campuses in the heart of Boston and programs around the world.

Founded in 2008

Boston, Massachusetts, USA

5001-10000 employees