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Meta · 3 weeks ago

Marketing Insights Researcher - Scaled Business Marketing

San Francisco, CA

Full-time

Onsite

Senior Level

$138K/yr - $188K/yr

6+ years exp

Meta is a technology company that builds platforms to help people connect and grow businesses. The Marketing Insights Researcher will develop learning agendas, design and execute research, and translate findings into actionable insights to support marketing strategies and business goals.

Computer Software

Comp. & Benefits

Responsibilities

Develop the learning agendas to support progress on business goals

Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy

Translate research findings into actionable insights with clear recommendations

Producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Qualification

Research ExpertiseMarketing ExpertiseStrategic SkillsDigital Advertising ExperienceCampaign AnalysisCross-functional Collaboration

Required

Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with the ability to apply them in a business context to drive decision-making and raise salience of new opportunities

Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes

Strategic skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance

Education: Bachelors degree required, MA or PhD preferred

Preferred

3+ years experience working in the digital advertising landscape and specifically with Meta's suite of advertising and measurement products

Experience with marketing campaign analysis and measurement

Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns