The J.M. Smucker Co. · 6 days ago
Manager, Category Leadership
The J.M. Smucker Co. is seeking a Manager for Category Leadership in the Sweet Baked Snacks category. This role involves leading the development of category strategies and insights to drive business results, collaborating across various functions, and providing expertise in category management.
ConfectioneryFood and BeverageManufacturing
Responsibilities
Develop Category Leadership Growth Driver Strategies, Initiatives and Content at a national level
Develops Category Leadership Plans / Growth Driver category roadmaps of compelling category strategies that drive the category’s future growth potential
Leads / Develops 4P Guiding Principles
Provides national level thought leadership, maintains Category Knowledge Estate
Collaborates and influences across the commercial organization (Marketing, Insights, Growth, R&D, Field Category, Sales)
Builds Category selling stories at a national level to be seamlessly executed at the customer level by working directly with field category on a regular basis
Identifies, builds and executes shopper learning plans in concert with JMS Shopper Insights team
Develops Shopper centric insights analytics on a national scale
Leverages available data and insight resources to identify and create new insights and category opportunities
Collaborates with Marketing, Sales & Category Leadership teams to translate and disseminate JM Smucker Thought Leadership with our key customers
Provide category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
Feeds back retailer and commercial team learnings to JM Smucker & business areas
Provides project support and resolves category issues, as needed
Identifies requirements for category management tool development and data support systems
Qualification
Required
Bachelor's degree
6+ years in Consumer-Packaged Goods (CPG) industry
3+ years Shopper Insights or Category Management experience
Strong story telling with data skills
Strong communication skills (verbal and written)
Strong technical skills in Excel, Power Point, Circana or AC Nielsen (POS and Panel)
Strong computer and analytic skills
Proficient in leveraging Syndicated and Panel Data
Preferred
MBA
Experience in customer-facing and/or execution
Experience working cross functionally in a headquarter environment
Proficient in leveraging Retailer Club Card Data
3rd Party partnership and data analysis (RichMix, Mintel, Kantar)
Benefits
Helping our Employees Thrive
Delivering on Our Purpose
Our Continued Commitment to Ensuring a Workplace for All
Company
The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America.
Funding
Current Stage
Late StageRecent News
2025-11-25
2025-10-15
Bleichmar Fonti & Auld
2025-09-26
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