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Meta · 1 day ago

Marketing Automation Manager

United States

Full-time

Remote

Mid, Senior Level

$124K/yr - $178K/yr

5+ years exp

Meta builds technologies that help people connect, find communities, and grow businesses. They are seeking a Marketing Automation Manager to analyze, optimize, and execute digital marketing channels and customer journeys to improve effectiveness across their portfolio.

Computer Software

Comp. & Benefits

Responsibilities

Drive demonstrative results by delivering channel and customer journey strategies that leverage the latest in cross-channel marketing, agentic AI, and marketing automation with Salesforce Marketing Cloud

Develop and drive strategy with marketing teams on automation and best practices to launch successful customer journeys, including lead generation and product adoption campaigns

Develop learning agendas to optimize the effectiveness of our digital marketing channels across the funnel and customer journey, through A/B testing, causal experimentation, and opportunity analyses

Work cross functionally with marketing, data science, and engineering to identify, drive and accomplish both short and long term marketing automation and channel effectiveness goals

Qualification

Salesforce Marketing CloudDigital marketing channelsA/B testingMarketing automation platformsPerformance marketingAnalytical skillsLead generationProject managementCross-functional collaboration

Required

Expertise in leveraging multiple digital marketing channels (web, email, chat, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity

Experience using Salesforce Marketing Cloud or other marketing automation platforms to manage multiple marketing channels and deliver customer journeys

Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights

Experience working with marketers to plan and deliver channel strategy for marketing campaigns

Experience working cross functionally with marketing, data science, and engineering teams to plan and deliver channel strategy

5+ years of marketing automation, digital marketing, performance marketing or growth marketing experience with track record of improving marketing impact

Bachelor's Degree or equivalent work experience in digital marketing