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Meta · 1 day ago

Product Marketing Manager, Wearables Experiences

United States

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $224K/yr

8+ years exp

Meta is building the future of human connection through innovative hardware and software technologies. They are seeking a strategic Product Marketing Manager to lead monetization efforts for their Wearables software portfolio, focusing on developing and executing go-to-market strategies that drive revenue growth and user engagement.

Computer Software

Comp. & Benefits

Responsibilities

Develop and own the monetization strategy for Wearables software, including pricing, packaging, and new revenue streams

Partner with Product and Engineering to influence product roadmaps and ensure monetization opportunities are integrated into product development

Conduct market research, competitive analysis, and customer segmentation to inform monetization decisions and identify growth opportunities

Define and communicate clear value propositions and messaging for new and existing monetization features

Lead go-to-market planning and execution for monetization launches, including sales enablement, marketing campaigns, and customer education

Analyze performance metrics, user feedback, and market trends to optimize monetization strategies and drive continuous improvement

Collaborate with cross-functional teams to ensure alignment and successful execution of monetization initiatives

Present findings, recommendations, and results to leadership and key stakeholders

Qualification

Monetization strategyProduct marketingGo-to-market planningMarket researchAnalytical skillsStakeholder managementCross-functional collaborationCommunication skills