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Mattel, Inc. · 17 hours ago

Associate Manager, Commercial Marketing - American Girl

El Segundo, CA

Full-time

Onsite

Mid, Senior Level

$11K/yr - $125K/yr

5+ years exp

Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Associate Manager, Commercial Marketing will support the Marketing team in developing integrated marketing strategies and executing campaigns to drive sales growth for American Girl across various channels.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl

Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit

Leverage consumer insights and learnings from past campaigns to ensure we are set up for success

Build overarching marketing plans with timelines, responsibilities, and channel KPIs

Lead meetings with project teams (and external partners where relevant)

Take and send out notes with action items and send out in a timely manner to relevant team members

Own and track progress against timelines

Escalate any internal or partnership issues that may impede execution

Lead performance reporting across new launches, seasonal campaigns, and total brand POS reports

Lead day-to-day execution across assigned AG segments

Closely monitor sales performance across all channels and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets

Could be asked to lead or contribute to special marketing initiatives/projects including catalog strategy, planning and execution, commercial reporting, wholesale planning/distribution, promotions strategy and execution, and more

Qualification

Integrated marketing experiencePerformance reportingProject managementData analysisStrategic thinkingCommunicationExecutive presenceCollaborationAdaptabilityTime managementVisual presentation skills

Required

5+ (with Bachelors; 3+ with Masters) years of marketing experience in multi-channel Retail or Consumer Products industry

Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail

Excellent written/verbal, time management and quantitative/analytical skills required

Ability to independently build compelling visual marketing presentations

Strong PowerPoint and Excel skills