Mattel, Inc. · 10 hours ago
Sr Associate, Toy Marketing - HW Monster Truck
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
$89K/yr - $111K/yr
2+ years expMattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Sr Associate, Toy Marketing will support the development of toy strategies, assist in gathering consumer insights, and collaborate with design teams to bring toys to market.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Assist on a sub-segment of Hot Wheels Monster Truck but mainly focus on core Hot Wheels
Support the development of toy strategy by segment
Support the toy pricing architecture and competitive positioning
Assist in gathering consumer/play insights specific to toy usage and play patterns
Collaborate with Design/R&D to bring toys from concept to shelf
Support toy business performance (POS performance and SKU metrics revenue, margin, productivity)
Provide input to Brand Marketing on packaging, messaging, and feature storytelling
Qualification
Required
2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
Project management skills potential to manage complex product development timelines
Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
Financial acumen Experience with P&L management
Experience partnering with cross functional teams (ie design and manufacturing)
Communication skills Excellent at storytelling, presentations, and influencing team
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Roles in category management, product marketing, or product development
Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
Retail/channel knowledge Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
Techpoint Africa
2026-01-20
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