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Meta · 21 hours ago

Media Strategy Manager, Corporate Marketing

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$152K/yr - $213K/yr

10+ years exp

Meta’s Global Media Organization is seeking an experienced paid media leader to join their Corporate Marketing Media Strategy team. The role involves designing and executing data-driven media strategies to deliver Meta Brand and AI messaging to priority audiences, driving sentiment and achieving funnel objectives.

Computer Software

Comp. & Benefits

Responsibilities

Serve as primary media POC and single-threaded owner of integrated media strategy, channel planning and campaign execution across Meta’s owned and off-platform channels

Develop data-informed media strategies grounded in objectives, audience, channel, and marketplace insights, to drive innovation and business outcomes

Provide thought leadership and strategic analysis to shape go-to-market approaches

Define clear media strategy briefs, including campaign parameters, audience and channel strategies, testing and learning agendas

Leverage analytics, measurement models, and programmatic buying to develop, execute, and optimize media strategies

Analyze performance, historical learnings, and business needs to to optimize strategies and identify improvement opportunities

Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and agency teams to deliver integrated, high-impact work

Enable connections between cross-functional teams and lead communications on priorities for Media to internal teams, agency, and marketing leadership

Lead communication of priorities for Media across internal teams, agency partners, and marketing leadership

Act as a subject-matter-expert, incorporating industry innovation and best practices

Qualification

Media strategyData-driven decision makingMedia measurementCross-functional collaborationMulti-channel media campaignsAudience insightsProgrammatic media buyingExecutive-level communicationThought leadershipTime management

Required

10+ years managing large-scale consumer campaigns within an agency or client organization

Experience creating compelling executive-level communications and presenting to the Leadership team

Demonstrated experience to influence cross-functional teams and drive alignment

Experience working in data-driven environments and translating insights into strategy

Knowledge of media, measurement, and analytics trends

Experience managing media agency resources

Experience using media measurement and analytics, with experience translating data into actionable recommendations and optimizations

Experience planning and executing integrated, multi-channel media strategies and plans, including Meta-certified in digital planning skills (Meta Blueprint)

Experience in planning and executing scaled, integrated media strategies, multi-channel media campaigns and working in data-driven environments

Experience identifying optimization and audience opportunities through data and research

Demonstrated experience operating in time-sensitive, ambiguous environments

Demonstrated experience understanding the evolving media landscape, audience insights, market landscape, and emerging platforms

Preferred

Experience partnering closely with creative teams to align creative and media strategies

Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)

Hands-on experience with programmatic media buys, audience segmentation, and in-flight optimization