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DEPT® · 1 week ago

Manager, Paid Social

York, IL

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $80K/yr

6+ years exp

DEPT® is a Growth Invention company dedicated to helping ambitious brands accelerate their growth through innovative technology and marketing strategies. The Manager, Paid Social will be responsible for implementing and managing paid social campaigns, analyzing data, and ensuring client goals are met through effective communication and collaboration. This role requires a strong understanding of various social media platforms and the ability to drive growth strategies for clients.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Implementing Paid Social campaigns by assembling plans and objectives, creating schedules, organizing, reporting data, and tracking progress

Collecting, analyzing, and processing large amounts of data

Managing your workflow to ensure timely delivery on projects

Crafting clear and compelling internal and external communications

Working collaboratively and cross-functionally across internal channels to meet the needs of the team and clients

Maintaining a working knowledge of Paid Social channels such as Meta Ads, TikTok, and Snapchat

Preparing weekly/monthly reports and making recommendations for optimization

Maintaining a deep understanding of Facebook/Instagram, TikTok, Snapchat, Pinterest, Reddit channels and ability to drive growth strategy to hit client KPIs

Serving as the day-to-day contact for all social platforms

Oversee budgets and forecasting to ensure client KPIs are being met or exceeded

Core understanding of growth services (Business Intelligence, Decision Sciences, Creative), where they fit within the client relationship, and when to leverage/push strategy around each to meet client goals

Owning, coordinating and ensuring the successful completion of the client’s social account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities

Staying up to date on paid social trends and maintaining an understanding of the impact to clients’ business goals

Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed

Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present

Qualification

Paid Social ExperienceMeta Ads ManagerAnalytical SkillsExcel ProficiencyCommunication SkillsCuriosityIndependenceTeam Collaboration

Required

A minimum of 2 years' paid social experience (Meta ads a must, TikTok and Snapchat a bonus) and be comfortable with topics such as budgeting, bidding, and testing methodology

Desire to quickly learn and master social channels

Proven prior work experience in a production-oriented or similar role

Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers

High level of independence, curiosity and desire to grow your responsibilities and skill set

Need to be located on the West coast

A minimum of 6 years paid social experience

A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth

A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary

Excellent organizational, strategic, and communication skills: you'll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client

History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship

Preferred

You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space

Strong written and verbal communication skills

You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

A desire to stay current with the latest marketing trends

The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients

You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers

Successful track record of crafting and participating in sales pitches and audits

Proven prior work experience managing a P&L and hitting margin targets

You are comfortable working with 3rd party tracking platforms (e.g., Kenshoo, SA360)

The ability to quickly determine a need (and argue) for additional marketing channels (e.g., SEO, display, mobile, YouTube) in a given campaign

Proven prior work experience managing direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles