Aramark · 1 month ago
B2B Marketing Manager, Growth Enablement
Philadelphia, PA
Full-time
Onsite
Mid Level
3+ years expAramark is a company that serves millions of guests every day through food and facilities in 15 countries. The B2B Marketing Manager is responsible for supporting Aramark Healthcare's marketing and outreach strategies, focusing on new business through creative advertising campaigns across multiple platforms.
ApparelFood ProcessingHealth CareRestaurantsRetail
Responsibilities
Develops marketing strategy for outreach campaigns that aligns with Aramark Healthcare's strategic sales objectives, leverages market developments and positions Aramark Healthcare as the provider of choice in the healthcare support services space
Manage's relationships with external creative agencies
Manages outgoing marketing campaigns on multiple platforms such as HubSpot, LinkedIn, StackAdapt and other digital advertising platforms
Responsible for reporting out on engagement metrics for all campaign activities on all outreach platforms
Works in partnership with the new logo sales team to develop and execute market specific outreach strategies to assist them in achieving their annual sales goals
Assists with advance marketing outreach for industry event trade shows
Leads, with the support of leadership, planning and logistics for presence at industry wide and local ACHE chapter events
Develops and leads agitation and disruption marketing campaigns with the assistance of sales and growth enablement leadership
Manages relationship with 3rd party organization for trade show booth deployment and giveaways
Develops market insight analysis process and translates that analysis to marketing campaign strategies
Qualification
Required
Requires at least 3 years marketing and social media marketing experience
Requires significant interpersonal and project management experience
Requires significant experience with LinkedIn marketing, e-mail marketing on HubSpot and experience with digital advertising platforms. Must be able to initiate, run and monitor campaigns on these, or similar platforms unassisted
Requires a bachelor's degree or equivalent experience in business or marketing
Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
Proven strategic, analytical, and decision-making experience
Ability to work effectively within a fast-paced, team environment
Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization
Company
Aramark
Aramark provides food services, facilities management, and uniform and career apparel to healthcare institutions and more.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-08-19Post Ipo Equity
2013-12-12IPO
Leadership Team
J
John Zillmer
Chief Executive Officer
Marc Bruno
Chief Operating Officer
Recent News
Company data provided by crunchbase