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Meta · 5 days ago

Lifecycle Marketing Manager, Reality Labs

Menlo Park, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$152K/yr - $213K/yr

8+ years exp

Meta is a technology company focused on connecting people and building immersive experiences. They are seeking a skilled Lifecycle Marketing Manager to develop and execute lifecycle marketing strategies across various channels, optimizing campaign performance and driving customer engagement.

Computer Software

Comp. & Benefits

Responsibilities

Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels

Develop campaign strategies that support product launches and on-going business needs

Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy

Contribute to the overall integrated marketing strategy for the launch of Meta products

Optimize campaign performance through data insights and provide performance readouts to leadership

Manage content strategy, calendar and targeting alignment across channels

Test and optimize program elements to continuously improve performance

Effectively partner with cross-functional teams to support and enhance our lifecycle programs

Test and scale new marketing surfaces and technology that support businesses growth

Qualification

CRM strategyMulti-channel marketingData-driven marketingLifecycle automationEmail Service ProvidersCustomer acquisitionCustomer retentionCross-functional collaborationProject managementCommunication skills

Required

8+ years experience in CRM working across strategy, implementation and ongoing optimization

Experience building customer acquisition and retention programs across multiple channels

Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)

Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns

Proven track record using data and experimentation to improve customer experience and deliver business outcomes

Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment

Can lead initiatives at both a strategic and execution level