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GitGuardian · 4 hours ago

Demand Generation Marketing Manager

New York, United States

Full-time

Hybrid

Mid Level

$125K/yr - $145K/yr

GitGuardian is a global post-Series B cybersecurity startup seeking a Demand Generation Marketing Manager. The role involves improving MQL-to-meeting rates, launching new product lines, and collaborating with sales teams to drive pipeline growth through various marketing initiatives.

Cloud SecurityComputerCyber SecurityDevOpsSoftware

Growth Opportunities

Responsibilities

Collaborate closely with design and PMM teams to deliver campaigns, with ops to measure results, and with sales teams for lead activation

Plan and execute on multi-channel demand generation programs across paid channels, webinars, events, associations (e.g. ISACs), and account-based marketing initiatives

Nurture and manage external agencies and freelancers while directly overseeing program budgets to optimize cost per opportunity

Develop and manage campaigns targeting both technical champions and business decision-makers across different industry verticals

Partner with sales and BDR teams to ensure smooth lead activation and create playbooks for outbound campaigns

Qualification

Technical demand generationProgram managementMulti-target campaignsCybersecurity experienceData-driven mindsetMessaging skillsCustomer marketingSales playbook developmentAI adoptionFrench language

Required

Hands-on expertise: You've directly owned and managed technical demand generation programs and are an expert in one or several tactics (SEA, SMA, email marketing, webinars, ABM)

Program management: You've managed freelancers or agencies and directly owned a budget. You have a track record of successful collaboration with cross-functional teams

Multi-target campaign experience: You've run campaigns targeting varied audiences (different ICPs, seniority levels, industry verticals) with at least ICP-level personalization

Prior experience in Cybersecurity or DevOps markets: Bonus points if you've successfully run ABM campaigns at an early-stage IAM or DevSecOps vendor

Data-driven mindset: You know how to present campaign results and optimize based on metrics that matter