Shionogi Inc. (U.S.) · 1 day ago
Associate Director, Consumer Marketing
Florham Park, NJ
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$160K/yr - $190K/yr
7+ years expShionogi Inc. is a pharmaceutical company seeking an Associate Director of Consumer Marketing to develop and execute marketing strategies for an upcoming brand launch. The role emphasizes digital innovation and omnichannel engagement to enhance consumer awareness and education.
Pharmaceuticals
Responsibilities
Develop and execute consumer marketing strategies aligned with brand goals and consumer needs
Execute omnichannel campaigns across digital, TV, social, print, and in-office media to reach broad and diverse consumer populations
Evaluate campaign performance across media and digital channels, deriving insights and optimizing campaigns
Utilize analytics tools to track and analyze the performance of digital marketing campaigns
Communicate data insights in a clear and impactful manner to diverse stakeholders
Manage and collaborate with media and creative agencies to deliver high-quality, on-brand, and timely deliverables
Ensure all digital and social media activities comply with industry regulations and company policies
Collaborate with legal and regulatory teams to review and approve digital content
Qualification
Required
Bachelor's degree; Advanced degree (MBA, Masters, etc.) is a plus
Minimum of seven (7) years of experience in digital agency, marketing, or related function with specialization in the pharmaceutical industry. 5-7 years of consumer marketing experience
Demonstrated success in digital campaign development and execution
Experience with digital landscape and development of digital patient journeys
Knowledge of website and advertising analytics tools, up to date with the latest trends & best practices in digital marketing and measurement
Proficiency in digital campaign execution, SEO/SEM, CRM, and social media
Strong understanding of content approval workflows, digital asset management, and MLR/RC review processes
Ability to manage campaign calendars, budgets, and agency scopes with operational precision
Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
Excellent communication skills and ability to interface with all levels of colleagues, management, and outside agencies
Strong analytical capabilities to evaluate various data sets to transform into actionable insights
Technology savvy, business oriented and nimble learning abilities
Ability to lead through influence and use teamwork to work cooperatively toward most effective solutions
Experience managing vendor relationships
Ability and willingness to travel approximately 10-20% of the year
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
Preferred
Launch experience preferred
Experience managing media operations including media planning, buying, trafficking, and performance tracking, is a plus
Benefits
Comprehensive benefits
Bonus
Long-term incentive
Applicable allowances
Company
Shionogi Inc. (U.S.)
Since 1878, we have been committed to developing new treatments to improve patients' lives worldwide.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Mccutcheon
US President and CEO
Margaret Borys, CPA, MBA
SVP & Chief Commercial Officer
Company data provided by crunchbase