Black Propeller · 1 week ago
Paid Social Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expBlack Propeller is a digital growth partner that assists SMB and Enterprise clients in achieving measurable business outcomes through strategic marketing. The Paid Social Manager will serve as a strategic advisor, designing multi-channel growth strategies focused on paid social while managing a global resource team for execution and insights generation.
AdvertisingBusiness DevelopmentMarketingSocial Media Marketing
Hiring Manager
Kaushiki Shrivastava↗
Responsibilities
Serve as primary strategic advisor for assigned client portfolio (5-8 accounts)
Translate client business objectives into comprehensive growth strategies across social and complementary channels
Understand client business models, challenges, competitive landscape, and market dynamics
Proactively identify growth opportunities through strategic analysis
Lead monthly strategy calls and quarterly business reviews focused on business outcomes
Position yourself as a trusted business advisor and an indispensable growth partner
Identify opportunities to expand services and deepen client relationships
Design paid social strategies that integrate with the broader marketing funnel
Think in terms of customer journey and business outcomes (CAC, LTV, revenue), not just campaign metrics
Understand how social interacts with search, SEO, creative, and other channels
Provide strategic recommendations on channel allocation, budget optimization, and creative direction
Leverage competitive intelligence, platform trends, and market insights to inform strategy
Be comfortable discussing and advising on channels beyond social when it serves client goals
Transform performance data into actionable business recommendations
Effectively delegate campaign builds, optimizations, reporting, and execution to GRT (this is critical)
Provide clear strategic direction to offshore execution teams: define objectives, audiences, creative strategies, goals
Review GRT work for strategic alignment and quality (not task completion)
Build strong working relationships with GRT specialists across time zones
Communicate feedback constructively and develop offshore team capabilities
Trust the execution team to execute; focus your time on strategy
Manage through the GRT, not doing their work
Use AdPulse for campaign analysis and recommendations
Use Prism for cross-channel insights and reporting
Use Monday.com to manage tasks and workflows with GRT
Use Team AI to generate insights, draft recommendations, and analyze data faster
Leverage AI tools to identify trends, anomalies, and opportunities
Create compelling client presentations focused on 'so what' and 'what next.'
Avoid data dumps; deliver insights that drive decisions
Develop creative strategies and testing frameworks for social campaigns
Collaborate with creative teams on content briefs and ad concepts
Provide strategic direction on messaging, audience targeting, and platform best practices
Guide GRT on creative execution and A/B testing priorities
Stay current on platform-specific creative trends and best practices
Lead client strategy calls and quarterly business reviews with confidence
Communicate complex concepts in clear, business-focused language
Proactively address concerns and manage client expectations
Document all client interactions in HubSpot/CRM
Maintain comprehensive client records and organized workflows
Qualification
Required
3-5 years in paid social with demonstrated strategic thinking ability
2-4 years of managing Meta campaigns
1-2 of managing other social platforms (TikTok, Pinterest, LinkedIn)
Proven track record of driving client growth through strategic recommendations
Experience managing client relationships at a strategic level
Demonstrated ability to delegate work and manage through others (offshore experience strongly preferred)
Comfortable working across multiple channels and understanding full-funnel marketing
Proficiency required: AdPulse, Prism, Monday.com, Team AI (training provided)
Understanding of paid social platforms (Meta, TikTok, LinkedIn, etc.) at a strategic level
Strong analytical skills with the ability to interpret complex data and generate insights
Experience with AI tools and willingness to adopt new technologies
Proficiency with CRM systems (HubSpot preferred)
Strategic thinking: Can see beyond campaigns to business impact
Delegation mindset: Comfortable letting go of execution and managing through GRT
Multi-channel awareness: Understands how channels work together
Communication: Can translate complexity into clarity for clients
Creative thinking: Can develop compelling creative strategies and testing frameworks
Time management: Focuses time on high-value strategic work, not execution
Client advisory: Consultative approach, trusted business partner
Adaptability: Thrives in an evolving environment with new tools and processes
Company
Black Propeller
Black Propeller agency in Google Ads and paid social marketing.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase