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Attention Arc · 2 hours ago

Director, Programmatic

Durham, NC, New York, NY, Irvington, NY

Full-time

Onsite

Director/Executive

$130K/yr - $150K/yr

7+ years exp

Attention Arc is dedicated to making media matter, and they are seeking a Director of Programmatic to lead their Activation team. This role involves shaping programmatic strategy, guiding teams, and ensuring operational excellence while fostering client relationships and cross-functional partnerships.

AdvertisingDigital MediaMarketing

No H1B

Responsibilities

Lead measurement strategy across your portfolio, ensuring tagging, reporting, and data flows accurately reflect client KPIs

Guide teams in diagnosing performance trends, identifying risks early, and resolving complex issues with clarity and confidence

Strengthen the quality of reporting and insights, ensuring outputs are concise, narrative-driven, and strategically relevant

Uphold analytic rigor across teams, modeling best practices in Excel, Tableau, SQL, Python, and data storytelling

Ensure operational consistency and excellence by setting clear expectations and maintaining disciplined workflows

Architect programmatic strategies that translate client goals into actionable, platform-specific plans across display, mobile, video, OTT, CTV, and audio

Lead programmatic components of RFPs, POVs, and new business efforts, bringing sharp audience thinking and platform innovation

Provide high-level oversight of campaign structure, taxonomy, QA, pacing, and optimization frameworks

Partner with DSPs to evaluate new capabilities, guide pilot opportunities, and integrate innovation into client roadmaps

Establish and evolve best practices that improve efficiency, quality, and cross-team collaboration

Lead client-facing conversations by transforming complex data into clear insights and forward-looking recommendations

Ensure dashboards and reporting tools are designed for clarity, actionability, and strategic alignment

Shape budget strategies based on performance patterns, audience behavior, and predictive insights

Champion thoughtful experimentation by designing structured test-and-learn plans that deliver meaningful learning

Connect platform insights to broader marketing and business outcomes, identifying cross-channel opportunities for growth

Serve as a senior strategic partner to planning, account, analytics, and creative teams — ensuring work is cohesive, intentional, and integrated

Build trust-based client relationships through honest communication, clear guidance, and strategic perspective

Lead and mentor supervisors and emerging leaders with empathy, accountability, and a focus on craft development

Foster a culture of shared ownership, curiosity, and collaboration through consistent modeling of The Arc Code

Support staffing, resourcing, operational improvements, and capability building across the team and discipline

Represent Programmatic in agency-level initiatives and strategic planning efforts

Qualification

Programmatic expertiseExcelTableauSQLPythonClient partnershipOperational excellenceLeadershipCuriosityInnovationCollaboration

Required

Extensive programmatic expertise — 7+ years across major DSPs with the ability to guide strategy at both the client and portfolio level

Strategic clarity — a talent for distilling complexity into direction that is simple, actionable, and tied to outcomes

Analytical depth — advanced skills in Excel, Tableau, Python, SQL, or similar tools, paired with a curious mindset that turns data into insight and insight into action

Leadership grounded in care and accountability — you coach with empathy, set clear expectations, and create an environment where teams feel supported and empowered

Operational excellence — the discipline to manage multiple workflows, build efficient processes, and ensure consistent quality across the team

Client partnership rooted in Truth With Heart — you communicate with honesty and empathy, navigate challenges with steadiness, and build trust through reliability

A collaborative, no-ego approach — aligned with No Sidelines, you share information freely and strengthen cross-team partnership

Future-focused thinking — you anticipate needs, identify opportunities, and help both clients and teams move forward with intention

A mindset of curiosity and innovation — staying ahead of industry shifts and helping shape how Attention Arc evolves its programmatic practice