Rippling · 1 week ago
Senior Demand Generation Manager, Global Products
San Francisco, CA
Full-time
Onsite
Senior Level
$111K/yr - $185K/yr
6+ years expRippling is a company that provides a comprehensive platform for managing HR, IT, and Finance systems. They are seeking a Senior Demand Generation Manager for their Global Products to develop and execute demand generation strategies, collaborating closely with various teams to drive pipeline growth and optimize campaign performance.
EmploymentHuman Resources
Responsibilities
Develop and execute the strategy for demand gen campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. You’ll do this across always-on programs and the demand gen plays laddering up to integrated campaigns
You’ll partner directly with SDRs on the demand gen campaigns you're running to set them up for success and build a virtuous feedback look on what works and what doesn’t, iterating over time
You’ll analyze your campaign performance and deeply understand how different programs impact funnel performance to accelerate growth. This includes shifting budgets to areas with higher returns and optimizing via testing and learning
You’ll own marketing sourced/influenced pipeline targets for demand generation channels aimed at Global Products. (ABM, field marketing, direct mail, webinars, content, and more)
Qualification
Required
6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment
Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, ABM, etc. and how to use these to drive leads and pipeline
End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
Strong analytical skills to uncover insights that you incorporate into your roadmap
Agility and speed. You'll constantly try new ideas in this role. When things don't work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
Benefits
Competitive salary + benefits + equity
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-16
2026-01-15
FundersClub
2026-01-13
Company data provided by crunchbase