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Bankrate · 4 days ago

Marketing Operations Analyst | Bankrate

United States

Full-time

Remote

Mid Level

$80K/yr - $100K/yr

3+ years exp

Bankrate is looking for a Marketing Operations Analyst to help build the systems, reporting, and data foundation that powers their performance marketing engine. This role involves partnering with various teams to ensure marketing decisions are data-driven and measurable, while also developing tools for self-serve analytics and conducting analyses to identify growth opportunities.

BankingCommercial LendingConsumerCreditCredit CardsFinancial ServicesInsurancePersonal Finance

Responsibilities

Build and maintain scalable reporting systems that make campaign performance and channel ROI visible across the business

Partner with Customer Success, Marketing, Finance, and Business Intelligence to define and measure KPIs like attribution coverage, spend efficiency, and channel contribution to revenue

Develop dashboards and tools to enable self-serve analytics and reduce report error rate

Conduct root-cause analyses to identify data anomalies, inefficiencies, or growth opportunities across paid, organic, and brand campaigns

Collaborate with FP&A and Marketing Ops leadership to automate tracking and forecasting processes, increasing speed and accuracy of insights

Ensure tracking capabilities enable accurate channel attribution and cross-channel reporting

Participate in 'build vs. buy' analysis for marketing tech stack and CRM solutions to support scalable performance marketing

Partner closely with analysts, engineers, and marketers to design, QA, and launch new workflows that improve marketing execution

Contribute to a culture of analytical excellence, data accuracy, and continuous optimization across all marketing functions

Qualification

SQLData visualization toolsMarketing automationExcel/SheetsCRM platformsBuilder mentalityAttention to detailSelf-starter mindset

Required

3–4 years of experience in marketing analytics, marketing operations, or a related quantitative role

Advanced proficiency in SQL, Excel/Sheets, Databricks, and other data visualization tools (Looker, Tableau, Power BI, etc.)

Strong understanding of marketing performance metrics (CAC, ROAS, attribution models, etc.) and data flow across paid and organic channels

Demonstrated ability to connect disparate data sources and translate insights into clear business recommendations

Experience with marketing automation, CRM, and tracking platforms (e.g., GTM, Google Analytics, Salesforce, HubSpot)

High comfort level in fast-moving, ambiguous environments: able to build structure and clarity where little exists

Self-starter mindset with exceptional attention to detail and a bias for action

A 'builder' mentality: comfortable creating new systems and processes from scratch

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Paid Time Off

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.